Social Media Manager - Office Of Communications and Marketing - UTK

The university’s social media manager works as a member of the Office of Marketing and Brand Strategy within University Marketing and Communications. This position leads the university’s social media program and manages the university’s primary social media platforms (@UTKnoxville). The social media manager works closely with division leadership and campus partners to support the priorities of the university and advises, develops standards, and leads the execution of social media strategy.

University’s Social Media Program
• Sets annual priorities for primary social media platforms, defines how social media will support brand campaigns, and identifies campus partner collaboration opportunities
• Oversees the execution of social media content across university’s primary platforms, leading the development of content that supports brand campaigns
• Manages a shared content calendar to support news, events, milestones, and other opportunities to build, engage, and inform audiences
• Develops and maintains the university’s social media standards, trainings, and other documentation to help campus communicators best represent UT
across the network of university social media accounts
• Manages university social media management platforms, tools, vendors, and contracts

Supervision and Collaboration
• Supervises a social media associate and social media interns
• Organizes and leads discussions with social media content contributors across the division
• Contributes to feature content development across the division, defining how stories will be told on social media
• Serves as a strategic advisor to campus partners with regards to planning and execution of social media storytelling across the network of university accounts
• Leads and facilitates the campus social media communicators group

Monitoring and Issues Management
• Regularly monitors social media activity and engagement, working closely with colleagues to identify and elevate emerging issues
• Supports issues management through monitoring, strategic advising, and content planning

Required Qualifications:

• Education: Associate’s degree in communications, PR, journalism, marketing, or related field
• Experience:
  • At least 5 years of professional experience directly related to duties and responsibilities specified
  • Experience supervising
  • Experience managing an institutional or organizational social media account

• Knowledge, Skills, and Abilities

  • Advanced knowledge of various social media platforms
  • Demonstrated understanding of social media best practices, ability to execute them, and ability to train others on them
  • Advanced knowledge of marketing and communications strategies
  • Demonstrated judgment and ability to manage the university’s reputation
  • Advanced knowledge of emerging web and social technologies
  • Ability to evaluate analytics and create reports summarizing effectiveness of content
  • Ability to lead direct reports and set strategy for peers
  • Excellent short burst writing and editing skills
  • Ability to think quickly and willingness to be clever
  • Ability to meet deadlines and adapt to changing priorities
  • Ability to stay calm and work well in a crisis

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred Qualifications:

• Education: Bachelor’s degree in communications, PR, journalism, marketing, or related field
• Experience: Experience managing higher education social media accounts

Work Location

• Knoxville, TN
• This is an onsite position with some hybrid work schedule flexibility

Compensation and Benefits

• UT market range: Market Range 12
• Find more information on the UT Market Range structure here

The university offers a highly competitive benefits package that includes health insurance and retirement plans through the State of Tennessee, generous annual and sick leave accruals, longevity pay, tuition waivers and discounts, and more. Find more information on UT Benefits here

Application Instructions

For full consideration, applicants must apply electronically and submit:

• Cover letter

• Resume

About The College/Department/Division

University Marketing and Communications is dedicated to advancing the university’s reputation. Staff members support the institution’s mission and goals, promote its successes and achievements, inform and engage its stakeholders, and ensure the integrity of its brand. We craft audience-focused communications based on data, best-practices, and emerging trends.

The division comprises several cross-functional teams, employing professionals with expertise in design, development, video production, content strategy, feature writing, editing, marketing, media relations, internal communication, and special events.