Social Media Manager

HIRING – SOCIAL MEDIA MANAGER

Location: Noida 63
Salary: ₹25,000 – ₹40,000/month
Experience: 3–6 Years
Openings: 1
Working Days: Monday to Friday

We are looking for an experienced and performance-driven Social Media Manager with strong hands-on experience in Social Media Management and Meta Ads.

KEY RESPONSIBILITIES

Social Media Management
Develop and execute social media strategies for multiple brands/accounts
Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms
Plan weekly/monthly content calendars
Develop ideas for posts, reels, stories, carousels, videos and campaigns
Write captions, CTAs, hashtags and promotional copy
Research trends, hashtags, competitors and industry developments
Monitor comments, DMs, mentions and audience engagement
Maintain consistent brand communication
Coordinate with content writers, designers, video editors and SEO teams
Track reach, engagement, followers, traffic and other KPIs
Prepare weekly/monthly performance reports
Develop campaigns for promotions, launches, festivals and special occasions

META ADS

Plan, create, manage and optimize Facebook & Instagram campaigns using Meta Ads Manager
Handle campaigns for Lead Generation, Traffic, Engagement, Sales, Conversions and Brand Awareness
Conduct audience research and create Custom, Lookalike and Retargeting audiences
Manage targeting, budgets, placements and bidding strategies
Test different creatives, ad formats, copy, headlines and CTAs
Monitor and optimize campaigns based on performance data
Conduct A/B testing
Track CTR, CPC, CPM, CPL, CPA, ROAS, conversions and frequency
Manage retargeting campaigns
Monitor leads and conversions and coordinate for lead-quality feedback
Prepare Meta Ads performance reports with insights and recommendations
Stay updated with Meta Ads policies and platform changes

TEAM MANAGEMENT

Guide Social Media Executives and junior team members
Assign tasks and monitor deliverables
Review content quality and campaign execution
Coordinate with designers, writers and digital marketing teams
Provide feedback and training to team members

REQUIRED SKILLS

Strong hands-on experience with Meta Ads Manager
Strong knowledge of Facebook & Instagram advertising
Social media strategy and content marketing
Audience targeting, retargeting and lookalike audiences
Knowledge of Meta Pixel, Events Manager and conversion tracking
Data analysis and social media reporting
Strong content and copywriting skills
Creative thinking and branding understanding
Good communication and client-management skills
Ability to manage multiple accounts and campaigns

QUALIFICATION & EXPERIENCE

Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration or related field
3–6 years of relevant experience
Agency experience with multiple clients will be preferred
Practical Meta Ads campaign experience is required
Portfolio or previous campaign performance examples will be an advantage

Location: Noida, Uttar Pradesh, India

Skills required for this job:

• Audience targeting
• Content marketing
• Conversion tracking
• Copywriting
• Data analysis
• Meta Ads
• Meta Pixel
• Social media management
• Team management