Social Media Manager

We are seeking a highly organized, creative, and strategic Social Media Brand Strategist with proven experience developing and executing social media calendar strategies for U.S.-based marketing agencies. The ideal candidate understands the beauty industry, thrives in fast-paced environments, and knows how to blend creativity with data-driven decision-making to grow brand presence and engagement.

Key Responsibilities

Brand Voice & Consistency
Ensure all social media communications maintain a cohesive brand voice, tone, and visual identity aligned with the makeup brand’s values and positioning.
Rigorously proofread and edit all content before publishing. Every caption, script, and post must be polished, error-free, and aligned with our professional standards.
Maintain consistency across all platforms while adapting content format to each channel’s best practices.

Community Engagement & Management
Actively manage and nurture the brand’s online community across Instagram, TikTok, Facebook, and other platforms.
Respond promptly to comments, direct messages, and mentions.
Address product inquiries, provide beauty tips, support customer service needs, and foster authentic relationships with followers to build brand loyalty.

Trend Monitoring & TikTok Strategy
Stay continuously updated on emerging social media trends, particularly on TikTok (trending sounds, challenges, video formats, and algorithm updates).
Strategically integrate trends into the brand’s content in a way that feels authentic and aligned with brand identity.
Identify viral opportunities and adapt them to maximize reach and engagement.

TikTok UGC & Duet Strategy
Develop and execute a structured strategy for reposting user-generated content (UGC) with proper credit and consent.
Create duets and stitches with relevant or trending videos to increase visibility and encourage community participation.
Collaborate with creators and micro-influencers to amplify brand awareness.

Performance Analysis & Reporting
Track and analyze key performance indicators (engagement rate, reach, impressions, follower growth, website traffic, conversions, and ROI).
Generate detailed weekly and monthly reports with actionable insights and strategic recommendations.
Continuously optimize content based on performance data.

Hashtag & SEO Optimization
Conduct research on high-performing hashtags and keywords for each platform, especially TikTok.
Optimize captions and descriptions to improve discoverability and reach target audiences within the beauty niche.

Campaign Development & Execution
Plan, develop, and execute full-funnel social media campaigns for product launches, promotions, and seasonal initiatives.
Build content calendars, define KPIs, coordinate creative assets, and ensure timely execution across platforms.
Measure campaign performance and refine strategies for continuous improvement.

Location: Remote - Panama, El Salvador, Colombia, Chile, Ecuador, Peru, Venezuela, Argentina, Uruguay, Bolivia, Paraguay, Mexico, Honduras

Skills required for this job:

• Brand voice
• Campaign execution
• Community management
• Content editing
• Content management systems
• Marketing campaign development
• Proofreading
• Search engine optimization (SEO)
• Social media analytics
• Social media marketing
• TikTok