Social Media Manager

Responsibilities:

• Own the content calendar across IG, YouTube, and LinkedIn.
• Create and publish posts (static, reels, shorts, carousels, and repurposed blogs).
• Work with the design/video team to plan shoots and edit platform-optimized content.
• Write crisp copy for captions, headlines, and posts in brand voice.
• Track analytics (reach, engagement, followers, clicks) and refine strategy.
• Engage with the community: reply to comments, DMs, and LinkedIn interactions.
• Spot trends, competitor moves, and opportunities for viral/creative campaigns.
• Collaborate with the growth and brand team to align social with larger campaigns.

Requirements:

• 2-3 years of experience managing brand social media (IG, YT, LinkedIn).
• Strong portfolio of social content (especially reels, shorts, carousels).
• Hands-on experience with scheduling/analytics tools (Meta Business, Hootsuite, etc. ).
• Creative eye for what works visually and what resonates with audiences.
• Ability to balance daily posting with long-term brand building.
• Experience in startups, lifestyle/D2C brands, or real estate.
• Basic video editing skills (Premiere Pro/CapCut/Final Cut).
• Comfort being on camera occasionally (voiceovers, behind-the-scenes).