Social Media Manager & Video Editor

Social Media Manager & Video Editor

We are seeking a creative, commercially minded Social Media Manager & Video Editor to manage and grow our social media presence across key platforms, with a particular focus on Instagram and TikTok.

This is a hands-on, creative role combining social media strategy, content creation, video editing, publishing and community management. The successful candidate will be responsible for developing engaging content, capturing the brand's identity and producing high-quality short-form videos that drive reach, engagement and audience growth.

We are looking for someone who understands social media beyond simply posting content. You should have a strong creative eye, understand current trends and platform algorithms, and be confident turning ideas and raw footage into engaging content that resonates with a fashion, lifestyle and fitness-focused audience.

Key Responsibilities

Social Media Management & Strategy

• Manage and grow the brand's social media presence across Instagram, TikTok, Facebook, X (Twitter) and YouTube.
  

• Develop and execute a consistent content strategy aligned with the brand's identity, tone of voice and commercial objectives.
  

• Plan, schedule and publish engaging content across relevant platforms.
  

• Stay up to date with social media trends, platform updates, algorithms and emerging content formats.
  

• Adapt content to suit individual platforms rather than simply reposting the same assets.
  

• Identify opportunities to increase organic reach, engagement and follower growth.
  

Video Editing & Content Creation

• Edit engaging short-form video content for Instagram Reels, TikTok and YouTube Shorts.
  

• Turn raw footage into polished, engaging and visually appealing videos that reflect the brand's aesthetic.
  

• Create content that captures attention within the first few seconds and encourages viewers to watch, engage and share.
  

• Incorporate trending audio, transitions, captions, effects and creative editing techniques where appropriate.
  

• Develop creative concepts and content ideas that align with current trends and the brand's positioning.
  

• Repurpose existing video and photographic content into multiple social media formats.
  

• Ensure all video content maintains a consistent visual identity and high-quality standard.
  

• Work with available footage and collaborate on content shoots where required.
  

Community Management & Engagement

• Monitor and respond to comments, direct messages and mentions across social media platforms.
  

• Actively engage with relevant accounts, creators and online communities to increase brand visibility.
  

• Manage customer queries and brand feedback professionally, escalating issues where necessary.
  

• Identify opportunities to build relationships with the brand's audience and strengthen its online community.
  

Influencer & Creator Outreach

• Identify and research relevant influencers, content creators and potential brand collaborators.
  

• Conduct outreach and manage influencer relationships and collaborations.
  

• Coordinate gifting, content approvals and collaboration schedules.
  

• Monitor influencer content and assess its contribution to brand awareness and engagement.
  

Growth & Performance

• Monitor social media performance, including reach, engagement, follower growth and conversions.
  

• Analyse content performance to identify what resonates with the audience.
  

• Continuously test and refine content strategies based on performance data.
  

• Provide regular performance updates and recommendations.
  

• Stay informed about emerging social media trends and competitor activity.
  

Requirements

Requirements

Essential

• Proven experience managing social media accounts for a fashion, lifestyle, fitness or consumer-facing brand.
  

• Demonstrable experience creating and editing short-form video content for Instagram Reels and TikTok.
  

• Strong understanding of Instagram and TikTok algorithms, trends and content formats.
  

• A portfolio or examples of previously edited videos and managed social media accounts.
  

• Strong understanding of visual storytelling, branding and social media aesthetics.
  

• Experience growing social media accounts organically and increasing engagement.
  

• Ability to take raw footage and transform it into engaging, platform-ready content.
  

• Strong organisational skills and the ability to manage multiple content priorities independently.
  

• Excellent written communication skills and an understanding of social media copywriting.
  

Technical & Creative Skills

• Proficiency in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar.
  

• Experience creating Instagram Reels, TikToks, YouTube Shorts and other short-form video formats.
  

• Understanding of transitions, pacing, sound design, subtitles, colour grading and editing techniques.
  

• Strong eye for creative direction, composition and visual consistency.
  

• Familiarity with social media scheduling and analytics tools, including Meta Business Suite and TikTok Analytics.
  

• Ability to identify trending audio, formats and content opportunities.
  

• Confident creating captions, hooks and engaging copy for social media.
  

Desirable (Nice to Have)

• Experience working with fashion, sportswear, fitness or lifestyle brands.
  

• Experience creating content around clothing, products, fitness or sporting activities.
  

• Photography skills and experience capturing social media content.
  

• Experience coordinating influencer collaborations and brand partnerships.
  

• Understanding of paid social media and how organic content supports wider marketing campaigns.
  

• Experience working with e-commerce brands.