Social Media Manager (Volunteer)

Compensation: No equity

Role: Social Media Manager (Founding / Early Team) Location: Remote (Toronto, Canada preferred, but open) Type: Part-time Compensation: Volunteer

About Yíká Yíká is a sustainable fashion rental platform focused on reducing fashion waste and making fashion more accessible. We’re building a community-first marketplace that empowers people to wear better, waste less, and rethink how we consume fashion—especially with the environmental pollution caused by fast fashion waste in places like Nigeria, Ghana, and Chile. We’re early-stage, mission-driven, and building intentionally.

The Role We’re looking for a creative, strategic Social Media Manager to help shape and grow Yíká’s digital presence from the ground up. As our first dedicated social hire, you won’t just be managing accounts; you’ll be defining our brand’s digital DNA. You will own our presence across LinkedIn, Instagram, and TikTok, turning followers into a loyal community. You’ll work closely with the founders to turn ideas, campaigns, and product milestones into compelling content that resonates with our audience.

Responsibilities

• Develop and execute content strategies for Instagram, TikTok, LinkedIn, mail and potentially Facebook
• Brainstorm and create content concepts (reels, carousels, stories, short-form video, static posts)
• Create and manage mailing list content (newsletters, announcements, and campaign emails) that aligns with Yika’s brand voice and social media storytelling.
• Edit short-form video content (TikTok/Reels) using tools like CapCut, InShot, Adobe, or similar
• Manage posting schedules, captions, hashtags, and engagement
• Track performance metrics (reach, engagement, growth) and iterate based on insights
• Stay on top of social trends, especially in fashion, sustainability, and creator culture
• Collaborate with founders on launches, campaigns, and brand storytelling
• Engage with the community through comments, DMs, and partnerships where relevant

What We’re Looking For

• Experience managing social media accounts and creating content for a brand, startup, or creator
• Experience using Canva, Figma
• Strong understanding of Instagram, TikTok, and LinkedIn algorithms
• A good eye for visual storytelling and aesthetics
• Comfortable editing short-form video content
• Ability to work independently and take initiative
• Interest in fashion, sustainability, or consumer marketplaces is a big plus

Nice to Have

• Experience growing an account from 0 → 1
• Experience as a graphic designer and familiarity with Adobe creative cloud applications
• Familiarity with analytics tools (Instagram Insights, TikTok Analytics, etc.)
• Experience working with early-stage startups or mission-driven brands

Why Join Yika? Be part of the founding team and shape the brand from day one Have real ownership and creative freedom Build something with meaningful environmental and social impact Opportunity to grow into a Head of Social / Brand role as Yika scales

How to Apply Please apply with a brief note about your interest in Yika and a link to your portfolio or relevant work. We’re especially excited to hear why our mission resonates with you and what you would like to accomplish with us.