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YourStory Media

Social Media Manager

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Description

We're looking for a creative, data-driven Social Media Manager to drive brand growth and audience engagement across platforms. You'll own end-to-end social media operations, from content planning and audience acquisition to performance tracking.


Responsibilities:

  • Manage and grow our presence on LinkedIn, Instagram, YouTube, X, Facebook, and other relevant channels.
  • Build and execute social media strategies aligned with business goals.
  • Own the content calendar and ensure timely publishing.
  • Collaborate with content, design, video, and marketing teams on campaigns.
  • Drive follower acquisition, audience growth, and community engagement.
  • Manage campaigns, influencer collaborations, and brand initiatives.
  • Track KPIs (reach, engagement, impressions, follower growth, and lead generation) and share actionable insights.
  • Stay on top of platform updates and social media trends.


Requirements:

  • 2+ years of experience in social media management.
  • Hands-on experience managing multiple platforms at once.
  • Strong content planning and calendar management skills.
  • Proven experience in audience acquisition and community growth.
  • Understanding of social analytics and performance reporting.
  • Excellent communication and stakeholder management.


Good to Have:

  • Experience with content-led or media brands.
  • Familiarity with social media management and analytics tools
  • Experience running paid social campaigns.

Skills

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See also

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