Social Media Marketer [CCP for Digital Advertising and Marketing Professionals]

Job Summary

Responsible for developing and executing social media marketing strategies to increase brand awareness, improve audience engagement, generate leads, and support the company’s digital marketing objectives.

Key Responsibilities

• Plan, create, and publish engaging content across TikTok and Xiao Hong Shu.
• Develop social media calendars, marketing campaigns, captions, graphics, and short-form videos tailored to target audiences.
• Monitor social media trends, conduct competitor research, and identify opportunities to improve content performance.
• Manage social media accounts, respond to audience enquiries, and build online communities.
• Assist in planning and executing paid social media advertising campaigns to increase reach, engagement, and lead generation.
• Track campaign performance using analytics tools and prepare reports with recommendations for improvement.
• Coordinate with clients, influencers, and internal teams to support content production and marketing campaigns.