Social media marketer - TheReachX
Posted Updated
Description
Summary:
As a Social Media Strategist & Content Writer, you will play a pivotal role in shaping and executing dynamic digital content strategies that drive brand visibility, audience engagement, and measurable client growth. This position requires a creative, data-informed approach to content development and social media management, ensuring alignment with brand voice and business objectives. You will collaborate closely with cross-functional teams to deliver cohesive, high-impact campaigns across multiple platforms. Your work will directly influence brand perception, audience reach, and campaign performance, making you a key contributor to long-term digital success.
Responsibilities:
- Develop and implement monthly content strategies aligned with client goals and audience insights.
- Create and manage detailed content calendars to ensure timely, consistent publishing.
- Write compelling, platform-specific copy for social media, blogs, websites, and marketing campaigns.
- Collaborate with designers and video editors to produce integrated, visually engaging content.
- Conduct ongoing research on industry trends, competitor activity, and audience behavior.
- Monitor key performance metrics, analyze engagement data, and optimize content for improved results.
- Ensure all content maintains brand consistency in tone, style, and messaging.
- Leverage AI-powered tools to enhance content creation efficiency and scalability.
Requirements
Requirements:
- Proven experience in social media strategy, content writing, or digital marketing.
- Strong writing skills with a portfolio showcasing diverse content types (blogs, captions, campaign copy).
- Proficiency in content planning tools (e.g., Trello, Asana, Notion) and social media management platforms (e.g., Hootsuite, Buffer).
- Familiarity with AI writing and productivity tools (e.g., Jasper, Copy.ai, Grammarly).
- Analytical mindset with the ability to interpret engagement data and adjust strategies accordingly.
- Excellent communication and collaboration skills for working with cross-functional teams.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.