Social Media Marketing Associate
Key Responsibilities
Content Creation & Strategy: Develop, schedule, and publish engaging, high-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa.
Community Management: Act as the voice of Travelwings on social media. Proactively engage with our community by responding to comments, messages, and mentions in a timely and authentic manner.
Targeted Outreach: Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S.
Trend Monitoring: Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective.
Influencer & Partnership: Identify and assist in building relationships with U.S.-based travel influencers and community leaders, especially those focused on Black travel and African destinations.
Analytics & Reporting: Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates. Provide monthly reports on what’s working and what isn't.
Requirements
- 1-3 years of hands-on experience in social media management, content creation, or digital marketing.
- A strong portfolio showcasing successful social media campaigns or content, particularly with video (TikToks, Reels).
- In-depth knowledge of major social media platforms (Instagram, TikTok, Facebook, X, YouTube) and their respective best practices in the U.S. market.
- Excellent written and verbal communication skills, with a talent for storytelling and copywriting.
- Based in or able to commute to our Washington D.C. office (DMV area).
- Demonstrable experience and cultural understanding in marketing to the African American community and the African diaspora in the United.
- A deep understanding of the cultural nuances, interests, and motivations related to heritage travel, "Year of Return" themes, and travel to West Africa (e.g., Ghana, Nigeria, Senegal, etc.).
- A genuine passion for African travel, culture, and history. Personal travel experience in West Africa is a major plus.