Social Media Marketing Executive

Overview:

• Industry/ Organization Type: Wholesale E-Commerce
• Position Title: Social Media Marketing Executive
• Working Location: Kaki Bukit, (5 to 10mins walk from Kaki Bukit MRT)
• Working Hours: 5 days (Monday - Friday, 9:30 AM - 6:30 PM)
• Salary Package: Basic salary + Variable Bonus
• Duration: Permanent

About the Role:

ALT TAB is a company in the 3D printing industry, specializing in unique and specialty filaments, as well as high-quality 3D-printed creations.

We are looking for a creative, hands-on Social Media Marketing Executive to be the storytelling engine across all our arms. You won't just manage accounts; you'll be in the studio, capturing the process of 3D printing, the joy of fidgeting, and the stories behind our brands.

This is an execution-first role. You are the primary content creator - Planning, Filming, Editing and Publishing across all platforms not limited to but inclusive of: Instagram, Tiktok, and more. You will be supporting all ALT TAB's services and arms, needing to switch seamlessly between content types such as technical product, lifestyle content, brand storytelling; all whilst maintaining the different branding styles across platforms.

Your Responsibilities will include:

1. Content Creation (70% of Role)

• Plan, film, and edit short-form video content (Reels, TikToks, Shorts) across all ALT TAB arms.
• Capture a wide range of content types, including: (1) Product demos and close-ups showcasing materials, textures, and functionality. (2) Lifestyle and product showcase content that highlights the look, feel, and everyday appeal of our items. (3) Behind-the-scenes studio operations, 3D printing processes, and event coverage. (4) Engaging, trend-driven content that brings our brands to life.
• Edit using tools like CapCut, Premiere Pro, or similar—ensuring outputs are polished, on-trend, and platform-optimised.
• Adapt your shooting and editing style to suit the distinct tone of each brand (technical, playful, refined) while maintaining high production quality.
• Create static visuals (carousels, graphics) using Canva or Adobe Suite when needed.

2. Content Strategy & Publishing

• Develop and maintain a monthly content calendar covering all ALT TAB arms.
• Write engaging captions that reflect each arm's distinct voice.
• Schedule and publish content across all social media platform with strong attention to detail.

3. Trend Spotting & Community Engagement

• Stay on top of social media trends, challenges, and viral formats—adapting them for each brand arm.
• Proactively manage community interactions (comments, DMs) with timely, on-brand responses.
• Build relationships with our online community across all arms.

4. Analytics & Reporting

• Track key performance metrics (reach, engagement, views) across all arms.
• Provide monthly reports with actionable insights and recommendations.

5. Operations & Campaign Support

• Support day-to-day social media operations and campaign execution.
• Assist with event coverage, live content capture, and product launches.
• Coordinate with internal teams to ensure smooth delivery.

6. Any other adhoc duties as advised

We Are Looking For Someone Who:

• Has hands-on content creation experience: 1–2 years in social media, content creation, or digital marketing
• Can shoot and edit: Proficient with CapCut, Premiere Pro, or similar editing tools. Comfortable filming with both mobile and camera setups.
• Knows the platforms: Deep understanding of Instagram, TikTok, and emerging platforms—what works, what doesn't, and why.
• Writes well: Excellent command of English (both written and spoken) with the ability to craft engaging, on-brand captions for diverse brand voices.
• Is adaptable: Comfortable switching between technical, playful, and refined tones depending on the arm.
• Is proactive and self-sufficient: You don't wait for instructions—you spot opportunities and execute.
• Thrives in a fast-paced environment: Comfortable juggling multiple projects and deadlines across different brands.
• Has a creative eye: You understand composition, lighting, and visual storytelling.
• Is passionate about 3D printing, design, or lifestyle content: A genuine interest in our space is a strong plus.

Qualifications:

• Minimum Diploma in Marketing, Communications, Digital Media, or related field.
• Portfolio or showreel demonstrating content creation skills (required).