Social Media Marketing Executive (Entry Level)
ABOUT US
Genetic Computer School (UEN 198902296M) has been training Singapore's tech workforce since 1986. We run diploma programmes and SkillsFuture-supported short courses in AI, cybersecurity, data and digital skills, and more than 4,000 learners have trained with us. We are now building our in-house social media function from the ground up.
THE ROLE
You will own our social channels end to end - planning, creating, publishing, engaging and measuring - and use AI tools every day to produce more and better content than a traditional marketer can. This is a build-it-from-scratch role, not a maintain-the-status-quo one.
This is an entry-level position. Fresh graduates are welcome and will be trained. We are hiring for potential and attitude, not for a long CV.
WHAT YOU WILL DO
- Own the monthly content calendar across TikTok, Instagram, Facebook, LinkedIn, YouTube and Xiaohongshu (RED)
- Write, shoot and edit short-form video and static posts in-house (phone-first is fine - ideas and consistency matter more than equipment)
- Use AI tools daily (ChatGPT / Claude for copy and ideation, generative image and video tools, AI editing and subtitling) to raise output and quality
- Grow followers, engagement and course enquiries; reply to comments and DMs and pass qualified leads to the course team
- Run and optimise paid boosts and ads on Meta and TikTok within an agreed budget
- Update landing pages, website content and EDMs
- Cover classes, corporate events and graduations for photo and video content
- Report weekly on reach, engagement, enquiries and cost per enquiry, and say plainly what worked and what did not
WHAT WE ARE LOOKING FOR
- Diploma or Degree in Marketing, Mass Communications, Media, Business or any other discipline - your portfolio and your own social accounts matter more than your grades
- Genuinely active on social platforms and up to date on what performs today
- Comfortable using AI tools and keen to learn new ones quickly
- Basic video editing and design ability (CapCut, Canva, Premiere Pro or similar)
- Good written English
- Able to write marketing copy in Mandarin, as the role includes creating content for Mandarin-speaking learners on Chinese-language platforms such as Xiaohongshu
- Self-starter who can take an idea from concept to published post without being chased
WHAT YOU WILL GET
- Structured training and a clear growth path - our intention is to develop this role into our social media lead
- Real budget and real campaigns from day one, reporting directly to the Head of Business Development
- Hands-on use of the same AI tools that our courses teach
- A 40-year-established institution with a small marketing team, so your work is visible immediately
PLEASE NOTE
As a SkillsFuture-registered training provider, all our marketing activities are governed by the SWDA (formerly SSG) Marketing Guidelines and Marketing Code of Practice. Full training on these rules is provided, and compliance with them is part of the job.