Social Media & Marketing Executive

About the Role

A hands-on and creative role for someone who loves social media, content, trends, and storytelling. As our Social Media & Marketing Executive, you’ll be involved in creating content, coming up with ideas and spotting trends along with analysing performance.

You’ll work closely with our team, moms, creators, professionals, and partner brands to bring meaningful and engaging content to life across our social media platforms. This role is ideal for someone who is proactive, creative, comfortable being on camera, and excited to experiment with new content ideas.

Key responsibilities

• Shoot trends and coordinate with the graphic design team to catch trends.
• Coordinate with moms to share their stories, reflections, and issues, and bring them to light.
• Create video features with specialists, including doctors, dietitians, doulas, and midwives.
• Interview other moms to create videos, including fellow mom founders of other brands. Ask questions such as: * What is the hardest part about breastfeeding?* What is your best advice?* What is the most rewarding part about breastfeeding?
• Coordinate with lactation counsellors to submit videos and photos, for example, demonstrating the Marmet technique and teaching moms.
• Plan giveaways, either solo or with partner brands. For example: * If you pump on the go, we want to send you a package.
• Work with lactation counsellors or consultants to prepare guides, such as:
• Post the guides and use ManyChat to send them to moms.
• Organise live sessions with professionals.
• Prepare email marketing guides and put them out through email for moms.
• Be the person who can record videos quickly, follow trends quickly, create content, and edit videos.
• Shoots mothers at expo fairs, in the kitchen, in the office with friends, etc.
• Must be comfortable appearing in front of the camera to interview partners.
• Plan and organise walks with mothers to collaborate with local businesses, such as strolling to an ice cream place, etc.

About you

• ITE / Diploma graduates
• No experience is also welcome
• Comfortable appearing in front of the camera
• Able to work across three brands under Wholesome Bubs

Do apply with the word "watermelon" in your resume.

Applicants without the word watermelon will not be considered.