SOCIAL MEDIA MARKETING EXECUTIVE

Job Summary

We are seeking a creative and results-driven Social Media Marketing Executive to develop and manage engaging content and campaigns that boost brand awareness for our hair care products across multiple social media platforms.

Responsibilities

• Develop and manage engaging content for Instagram, Facebook, YouTube, TikTok, and other social media platforms to increase audience engagement
• Generate and execute content concepts, including writing scripts, shooting videos, and editing to produce high-quality marketing materials
• Plan and execute targeted social media marketing campaigns to promote hair care products and drive brand visibility
• Create innovative promotional ideas that enhance brand awareness and customer interest
• Monitor social media trends, analyze audience engagement, and evaluate campaign performance to optimize marketing strategies
• Collaborate with influencers and content creators to expand reach and strengthen brand presence
• Prepare regular reports analyzing social media performance metrics to inform decision-making

Preferred competencies and qualifications

• Graduate in Marketing, Mass Communication, Business, or a related field
• Minimum 1–3 years of relevant experience in social media marketing
• Strong communication and creative skills demonstrated through content development and campaign execution
• Knowledge of social media platforms, content creation techniques, and digital marketing tools