Social Media/ Marketing Manager

Beaman Toyota, a Hudson Automotive Group dealership in the Nashville, Tennessee market is seeking a creative, energetic, and motivated Social Media & Marketing Manager to help manage our social media presence, produce engaging content, and support our marketing and community outreach efforts. The ideal candidate is comfortable both behind and in front of the camera, can manage multiple projects, and understands how marketing contributes to business results. This role is for a hands-on operator — not a coordinator. You will work directly with dealership leadership and the internal marketing team to drive measurable results: traffic, leads, appointments, and sold units. If you're an experienced marketing professional looking to join a top-performing operation, it’s time to shift your career into gear with Beaman Toyota!

Job Title: Social Media/Marketing Manager (Automotive) – High Volume Import Dealership (Nashville)

Compensation: $75,000

Location: Nashville, TN (On-site)

Job Type: Full-time, 9 am- 6pm, Monday- Friday

Responsibilities

• Develop and execute a consistent social media strategy across Instagram, Facebook, and TikTok.

• Manage social media content calendars, scheduling, and publishing.

• Engage with followers and respond to comments and messages across social media platforms.

• Fully produce social media content, including concept development, filming, editing, and publishing.

• Serve as on-camera talent for social media videos and promotional content.

• Capture photo and video content at the dealership and community events.

• Coordinate and attend sponsored events and grassroots marketing initiatives throughout the community.

• Assist in creating artwork and graphics for digital advertising campaigns.

• Track and report marketing performance through analytics dashboards, focusing on measurable business outcomes.

• Assist in creating email marketing and direct mail campaigns.

• Support website content updates and SEO initiatives.

• Work closely with sales teams and dealership leadership to support monthly sales and service goals.

• Stay current with social media trends and identify new content opportunities.

Requirements

• 2+ years of professional experience managing social media platforms.

• Ability to independently produce video content from concept through final edit.

• Comfortable and confident appearing on camera.

• Strong understanding of social media trends, content strategy, and platform best practices.

• Proficiency in creative applications, including Adobe Photoshop, Illustrator, Premiere Pro, After Effects, and/or DaVinci Resolve.

• Strong written and verbal communication skills.

• Ability to report marketing performance in business outcomes, not just vanity metrics.

• Strong organizational skills with the ability to manage multiple projects and deadlines.

• Comfortable working in a fast-paced dealership environment.

• Willingness to attend evening and weekend events.

• Photography and graphic design skills a plus.

• Familiarity with website development and WordPress a plus.

• SEO and Google Analytics experience a plus.

• Experience with Meta Business Suite and paid social advertising a plus.

• Automotive experience preferred (but not required for the right performer)

Portfolio Requirement
Applicants must be prepared submit a portfolio or examples of social media content they have personally created, including video production work. Examples of on-camera appearances are strongly encouraged.

What Success Looks Like

• Increased qualified website traffic

• Higher lead-to-appointment and appointment-to-show performance

• Lower cost per sold unit

• Better campaign transparency and reporting

• Faster creative iteration and better offer performance

Compensation

• Competitive base salary + performance bonus tied to results

• Paid Time Off: Full-time employees can accrue up to 10 PTO days per year.

• Medical, Dental, Vision, and Life Insurance

• 401k program

• Employee discounts on vehicles & services

Apply today if you want full ownership and the ability to drive real outcomes.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.