Social Media Marketing Specialist

The Social Media Marketing Specialist is responsible for supporting dealership social media, reputation management, and paid social strategies. This role helps bring the dealership’s brand, culture, people, inventory, and guest experience to life through engaging content, thoughtful communication, and platform-specific campaigns that support store and regional goals.
Duties/Responsibilities

Creates and manages organic and paid social media content across dealership social platforms.
Develops social media campaigns that support dealership goals, promotions, and brand strategy.
Monitors and optimizes paid social campaigns while maintaining awareness of store and regional budgets.
Creates graphics, videos, and other digital content using creative design tools.
Manages dealership reputation through Reputation.com and other review platforms.
Maintains professional, brand-consistent communication across posts, campaigns, comments, and review responses.
Ensures all social media content and marketing materials comply with OEM brand guidelines.
Stays current on social media trends, platform updates, and emerging best practices to drive organic engagement.
Manages projects effectively by maintaining organization, attention to detail, and timely completion of assigned responsibilities.
Performs other related duties to benefit the mission/vision of the organization

Education & Experience

Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field preferred; equivalent work experience may be considered.
One to three years of experience in social media, digital marketing, content creation, or a related field preferred.
Experience managing social media platforms, paid social campaigns, and online reputation preferred.
Proficiency with content creation and design tools such as Canva, Adobe Photoshop, or similar software preferred.
Strong written communication, organizational, and time management skills.
Automotive industry experience is a plus, but not required.

Pay and Recognition:

Weekly pay
Paid holidays & paid time off
Paid training
Stock Awards (select management and front-line team member’s eligible)

Insurance / Retirement:

Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
Up to 12 weeks paid pregnancy leave (disability leave)
Paid Parental Leave
Health savings
Flex spending accounts (tax free)
Short-term and Long-term disability plans
Life Insurance (Whole Life and Term)
401k with company match

Learning, Tuition Assistance and Career Development:

Digital career path tool to assist with career development
Continuous training through Asbury's Internal Learning Management System

Professional growth and development opportunities Additional advantages:

Student loan relief resources
Employee assistance program
Employee discounts on parts and service repairs
Scholarship awards
Opportunities to join our community service initiatives, which includes paid volunteer hours
Aggressive Employee referral program with bonus opportunities

Pay Range: $50,000.00 - $70,000.00/year
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