Social Media Marketing Specialist Baltic

Join UP! and SkyUp Airlines form an international group of companies uniting over 1,400 professionals across 8 countries. We offer more than 40 destinations and over 7,000 hotels. Our mission is to inspire travel and change people's worldview. Social media is one of our key communication channels, and we're expanding our presence in the Baltic region.
We are opening a position for Social Media Marketing Specialist Baltic.
This role involves developing and implementing local social media strategies, creating engaging content, managing communities, and analyzing performance to drive brand growth in Latvia and the wider Baltic market.

Key responsibilities:

• Implementing the brand's social media strategy and developing local strategies, taking into account the specifics of the local market and the Join UP! brand;
• Monitoring market trends and analyzing competitors' activities;
• Creating and implementing brand themes for social media;
• Preparing content for social media in accordance with the market communication plan;
• Creating situational content and videos (for Instagram Reels and TikTok channels) in the Baltic countries;
• Preparing creative projects and assisting with company events;
• Preparation of reports and providing analytical insights for the development of Join UP! Baltic social media channels and improvement of results;
• Communication with key opinion leaders and creators of user-generated content (UGC);
• Community management on META and Google platforms.

Candidate requirements:

• At least 2 years of experience in a similar role;
• Higher education (preferably in Marketing or Business Administration);
• Knowledge of social media marketing strategies and digital marketing;
• Up-to-date knowledge of the latest social media trends;
• Fluency in English (minimum C1 level) and Latvian;
• Knowledge of the algorithms and functionalities of major social media platforms (e.g. Facebook, Instagram, TikTok, YouTube, etc.), as well as video content creation skills;
• Practical graphic design skills using Canva and ChatGPT;
• Basic knowledge of Meta Ads Manager (considered an advantage);
• Knowledge of advertising regulations (considered an advantage);
• Creativity, attention to detail, and initiative, with the ability to work effectively in a dynamic environment;
• Ability to independently manage time and prioritize tasks.

We offer:

• A career in a large international company that is rapidly scaling;
• A culture of openness, equality, and support;
• Competitive salary;
• Hybrid work format;
• Corporate travel discounts with Join UP!;

Hiring process: Phone pre-screening → Online interview with a recruiter → Meeting with the team leader → Job offer.

Please note: the application review period is up to 10 working days. If we haven't contacted you within this time, we will keep your CV in our talent pool for future opportunities.

Join our multinational team of challengers transforming the travel industry every day!