Social Media Marketing Specialist

About Mockins

Mockins is a fast-growing automotive e-commerce brand based in Brooklyn, NY. We design innovative products for car enthusiasts and adventure seekers. As we continue to expand, we're looking for a motivated Social Media Marketing Specialist to grow our social platforms.

Position Overview

We're seeking a creative, resourceful Social Media Marketing Specialist to own our day-to-day social media presence — creating and editing content, coordinating influencer outreach, and spotting new opportunities to grow our audience, while working closely with our design and e-commerce teams to align social strategy with sales goals.

Key Responsibilities

• Plan and execute social media strategy across Instagram, TikTok, YouTube, and Facebook
• Create, edit, and prepare content (images, videos, captions) in partnership with the design team
• Upload and schedule posts, maintain publishing calendars, and ensure consistent, on-brand posting
• Research, contact, and manage relationships with influencers and creators for UGC and partnerships
• Align social content with product launches, promotions, and sales goals with the ecommerce team
• Monitor trends, platform updates, and competitor activity to spot growth opportunities
• Troubleshoot content, campaign, and scheduling challenges independently

Qualifications

• Genuine enthusiasm for social platforms, trends, and building brand presence
• Keen eye for aesthetics, storytelling, and spotting new angles or opportunities
• Comfortable navigating ambiguity and problem-solving independently
• Basic content editing experience (Canva, CapCut, or Premiere Pro a bonus)
• Strong, professional communication for cross-team and influencer outreach
• Organized and detail-oriented, able to manage multiple tasks and deadlines
• Adobe Creative Suite and/or influencer marketing experience a plus

Why Join Mockins?

Join a growing company where you'll have the opportunity to make a direct, visible impact on the brand's social presence and growth.