Social Media Marketing Specialist
David Kennedy Recruitment is working with a Cyprus-based digital services company providing B2B marketing, technology, analytics and operational support to international brands that is seeking to onboard a Social Media Marketing Specialist to join their team.
The successful candidate will support an iGaming project focused on Latin American markets, managing social media activity, creating engaging content and growing the project’s online presence across multiple platforms, within the limits of a regulated industry.
Position: Social Media Marketing Specialist
Location: Limassol, Cyprus
Work model: On-site
Employment type: Full-time
Duties & Responsibilities
Plan and manage the social media calendar across Instagram, X, Facebook, TikTok, YouTube, Telegram, WhatsApp and other relevant channels
Create and adapt content for each platform, including short-form video, memes, match previews, live reactions, odds highlights and promotional posts
Manage community channels by replying to comments and direct messages, moderating discussions and escalating support issues to the appropriate team
Coordinate giveaways, contests and ambassador or influencer collaborations with the Marketing and Affiliate teams
Track and report on reach, engagement, follower growth, click-through rates and contribution to conversions
Test new formats, hooks and posting times, using performance insights to improve results
Monitor competitors and platform trends in the iGaming industry
Cover live events on a rotating evening and weekend basis
Requirements
At least 2 years’ experience in social media marketing, ideally in iGaming, sports media or another regulated industry
Fluent English
Hands-on short-form video editing skills using CapCut, Premiere Pro or similar tools
Experience with social media scheduling and analytics tools such as Meta Business Suite, Sprout Social or Hootsuite
Understanding of how Meta, TikTok, X and Google restrict iGaming advertising, with the creativity to build organic reach within those limits
Strong feel for meme culture and a sharp sense of humour
Strong attention to detail, speed and accuracy, able to meet tight deadlines during live events
Available for evening and weekend coverage on a rotating basis
Based in Cyprus
Advantages
Spanish and/or Portuguese, strongly preferred for Latin American markets
Experience with influencer and streamer partnerships
Basic design skills using Figma, Photoshop or Canva
Familiarity with affiliate marketing and UTM tracking
Knowledge of betting markets, odds and casino products
Benefits
Performance-based bonus
21 days of annual leave
6 paid sick leave days and 4 personal days per year
Sports benefit
Daily lunch provided
Access to industry events and conferences
Fast-paced, entrepreneurial and supportive team environment
And many others!!!