Social Media Marketing Specialist

Role
We are looking for a hands-on Social Media Marketing Specialist to own Dokport’s social media growth and content distribution.
This is a broad SMM role covering content strategy, content production, channel growth, community engagement, influencer collaborations, trend research, and performance analysis. We are looking for someone who can grow attention and acquisition, not only maintain a posting calendar.
Responsibilities
Build and execute Dokport’s social media strategy
Grow our presence across relevant platforms such as Instagram, TikTok, YouTube, LinkedIn, and others
Research trends, formats, competitors, creators, and topics relevant to healthcare
Develop content ideas, formats, scripts, and publishing plans
Coordinate or create short-form video, static content, educational posts, and other social formats
Identify content opportunities based on current trends and audience interests
Manage organic distribution and improve reach, engagement, followers, and conversions
Find and coordinate collaborations with creators, influencers, healthcare professionals, and relevant partners
Repurpose strong content across multiple platforms
Test different hooks, formats, topics, creatives, and publishing approaches
Monitor comments, audience feedback, and community signals
Track performance and identify which content contributes to traffic, patient acquisition, leads, and revenue
Work closely with founders, healthcare professionals, designers, and performance marketing
Requirements
Proven hands-on experience growing social media accounts or brands
Strong understanding of organic social media growth
Good understanding of TikTok, Instagram, YouTube, LinkedIn, and short-form content
Ability to identify trends and turn them into relevant content quickly
Strong content instincts: hooks, storytelling, formats, positioning, and distribution
Experience working with creators or influencers
Ability to analyze performance and make decisions based on data
Comfortable independently generating ideas and executing them
Strong English communication skills
Comfortable working in healthcare or another regulated environment
Preferred
Experience in healthcare, wellness.
Experience growing accounts from an early stage
Experience with influencer or creator marketing
Understanding of performance marketing and how organic social supports paid acquisition
Experience connecting social media activity to traffic, leads, customers, or revenue
What We Offer
Ownership of Dokport’s social media strategy
Freedom to test new channels, formats, and ideas
Direct impact on brand growth and patient acquisition
Close collaboration with founders and the broader marketing team
Flexible working setup
Competitive salary or contractor rate, depending on experience and engagement model