Social Media Marketing Specialist - FLORIDA RESIDENTS ONLY
Description
- Bonus based on performance
- Employee discounts
- Flexible schedule
Candidates must have a minimum of 5 years of experience working in the home improvement industry.
- Develop, manage, and execute social media strategies across platforms such as Instagram, Facebook, TikTok, and more
- Create engaging content including graphics, captions, reels, and stories that align with brand voice
- Monitor social media channels, respond to comments, and engage with the online community
- Develop content specifically around home improvement services, projects, promotions, customer experiences, and completed work
- Track and analyze key performance metrics (KPIs) to optimize campaigns and report on results
- Stay current on social media trends, algorithm changes, and emerging platforms
- Collaborate with internal teams to support promotions, product launches, and brand initiatives
- Manage content calendars and ensure consistent, timely posting schedules
- Monitor social media channels, respond to comments and messages, and engage with our online community
- Use analytics and insights to continuously improve reach, engagement, leads, and overall social media performance
- Maintain a consistent brand voice and visual identity across all social platforms
- Must be a current Florida resident — Boca Raton/South Florida area preferred
- Minimum of 5 years of experience in the home improvement industry — REQUIRED
- Proven experience in social media marketing, content creation, or digital marketing
- Strong understanding of the home improvement market, services, customers, and industry terminology
- Proficiency with social media platforms including Instagram, TikTok, Facebook, and LinkedIn
- Strong copywriting skills with an eye for aesthetics and on-brand visual content
- Familiarity with social media analytics tools (Meta Business Suite, Google Analytics, etc.)
- Self-motivated, organized, and able to manage multiple projects simultaneously
- Ability to create and edit short-form video content for Reels and TikTok
- Experience with graphic design tools such as Canva or Adobe Creative Suite is a plus
We’re looking for someone who can bring both marketing creativity and real home improvement industry knowledge to the role. The ideal candidate understands what resonates with homeowners, knows how to showcase home improvement projects effectively, and can turn social media into a tool for brand awareness, engagement, and lead generation.
Flexible work from home options available.