Social Media Marketing Specialist (LATAM) – Limassol, Cyprus

Social Media Marketing Specialist (LATAM) – Limassol, Cyprus

A fast-growing iGaming and sports entertainment brand in Limassol is looking for a Social Media Marketing Specialist to support a project focused on Latin American markets. You will manage social media activity, create engaging content and grow the project's online presence across multiple platforms, within the limits of a regulated industry. Only candidates already based in Cyprus with no visa sponsorship requirement will be considered. A portfolio demonstrating your work is requested. Forex experience is not required.

What you'll do:

- Plan and manage the social media calendar across Instagram, X, Facebook, TikTok, YouTube, Telegram, WhatsApp and other relevant channels

- Create and adapt content for each platform, including short-form video, memes, match previews, live reactions, odds highlights and promotional posts

- Manage community channels by replying to comments and direct messages, moderating discussions and escalating support issues to the appropriate team

- Coordinate giveaways, contests and ambassador or influencer collaborations with the Marketing and Affiliate teams

- Track and report on reach, engagement, follower growth, click-through rates and contribution to conversions

- Test new formats, hooks and posting times, using performance insights to improve results

- Monitor competitors and platform trends in the iGaming industry

- Cover live sporting events on a rotating evening and weekend basis

- Drive organic growth across LATAM markets through content, community management and influencer collaborations

What you need:

- At least 2 years' experience in social media marketing, preferably in iGaming, sports media or another regulated industry

- Fluent English (spoken and written)

- Hands-on short-form video editing skills using CapCut, Premiere Pro or similar tools

- Experience with social media scheduling and analytics tools such as Meta Business Suite, Sprout Social or Hootsuite

- Understanding of how Meta, TikTok, X and Google restrict iGaming advertising, with the creativity to build organic reach within those limits

- Strong feel for meme culture and a sharp sense of humour

- Strong attention to detail, speed and accuracy, able to meet tight deadlines during live events

- Available for evening and weekend coverage on a rotating basis during live sporting events

- Already based in Cyprus and able to work on-site in Limassol – no visa sponsorship, no relocation

- Portfolio or examples of social accounts you have managed (link requested)

Nice to have:

- Spanish and/or Portuguese, strongly preferred for Latin American markets

- Experience with influencer and streamer partnerships

- Basic design skills using Figma, Photoshop or Canva

- Familiarity with affiliate marketing and UTM tracking

- Knowledge of betting markets, odds and casino products

What's offered:

- Salary EUR 2,000–2,700 net per month, depending on experience

- Performance-based bonus, where applicable

- 21 days of annual leave

- 6 paid sick leave days and 4 personal days per year

- Sports benefit

- Daily lunch provided

- Access to industry events and conferences

- Fast-paced, entrepreneurial and supportive team environment

Full-time, on-site in Limassol (Cyprus-based only; no visa sponsorship; no relocation). 1 position. Start ASAP. Salary: EUR 2,000–2,700 net/month depending on experience. Portfolio requested. Forex experience not required (gaming role).