Social Media & Media Buyer
Posted Updated 7
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Description
Are you passionate about social media and advertising? Do you have a knack for understanding consumer behaviour and driving targeted ad campaigns? If so, we have an exciting opportunity for you as a social media & Media Buyer. AS a social media & Media Buyer, you will play a crucial role in developing and executing highly effective social media marketing strategies.
manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels, create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Create, monitor,
and optimize paid advertising campaigns on social media platforms such as
Facebook, Instagram, Twitter, LinkedIn, etc.
- Conduct thorough
market research to identify target audiences and develop audience
segmentation strategies
- Analyse campaign
performance data to identify trends and insights for continuous
optimization
- Collaborate with
the creative team to develop engaging ad content that resonates with the
target audience
- Stay up-to-date
with industry trends and best practices in social media advertising
- Monitor industry
competitors' advertising strategies and adjust our approach accordingly
- Manage
relationships with external vendors or agencies for media buying purposes
- Track and report
on key performance indicators (KPIs) to measure the success of campaigns
Requirements
- Prior experience working as a social media & Media Buyer or in a similar role
- Demonstrated expertise in managing paid advertising campaigns across various social media platforms
- In-depth knowledge of social media analytics tools (e.g., Facebook Ads Manager) and ability to interpret data effectively
- A creative mindset with strong copywriting skills to craft compelling ad content
- Analytical skills to analyze campaign performance and optimize ROI
- Excellent communication skills to effectively collaborate with cross-functional teams and external vendors
- Ability to work in a fast-paced environment and manage multiple projects simultaneously