Social Media & Performance Marketing Manager (Malaysia)
Own and optimize social media channels and paid performance campaigns in Malaysia, driving engagement, qualified leads, and measurable ROAS within target budgets.
Key Performance Indicators:
• Launch and optimize ad campaigns for growth
• Increase engagement and follower growth steadily
• Improve ROAS and reduce CPA over time
• Develop high-performing content calendars
• Deliver monthly performance reports and insights
Qualifications:
• 5+ years social media/performance marketing experience
• Experience managing online ads and performance campaigns
• Based in Malaysia with local market understanding
• FMCG vertical experience preferred
• AI certification preferred (e.g., marketing AI tools)
Additional Information:
Remote working arrangement, amazing benefits, medical insurance and a great working culture.
Required Qualifications
- 5+ years social media/performance marketing experience
- Experience managing online ads and performance campaigns
- Based in Malaysia with local market understanding
- FMCG vertical experience preferred
- AI certification preferred (e.g., marketing AI tools)
- Meta/Instagram ads (Ads Manager)
- Google Analytics
- Google Ads/YouTube ads
- Campaign tracking (UTM, pixels)
- Performance reporting dashboards
- AI marketing tools/certifications
- Data-driven decision making
- Creative content ideation
- Cross-functional collaboration
- Stakeholder management