Social Media & Performance Marketing Manager (Malaysia)

Own and optimize social media channels and paid performance campaigns in Malaysia, driving engagement, qualified leads, and measurable ROAS within target budgets. Key Performance Indicators: • Launch and optimize ad campaigns for growth • Increase engagement and follower growth steadily • Improve ROAS and reduce CPA over time • Develop high-performing content calendars • Deliver monthly performance reports and insights Qualifications: • 5+ years social media/performance marketing experience • Experience managing online ads and performance campaigns • Based in Malaysia with local market understanding • FMCG vertical experience preferred • AI certification preferred (e.g., marketing AI tools) Additional Information: Remote working arrangement, amazing benefits, medical insurance and a great working culture.
Required Qualifications
  • 5+ years social media/performance marketing experience
  • Experience managing online ads and performance campaigns
  • Based in Malaysia with local market understanding
  • FMCG vertical experience preferred
  • AI certification preferred (e.g., marketing AI tools)
  • Meta/Instagram ads (Ads Manager)
  • Google Analytics
  • Google Ads/YouTube ads
  • Campaign tracking (UTM, pixels)
  • Performance reporting dashboards
  • AI marketing tools/certifications
  • Data-driven decision making
  • Creative content ideation
  • Cross-functional collaboration
  • Stakeholder management

See also

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