Social Media Senior Specialist /Officer
Description
Key Responsibilities
Channel operations
- Own the social media content calendar for both brands, from planning through scheduling and publishing.
- Maintain posting cadence, platform consistency, and brand presence across all active channels.
- Adapt and publish content in the right format for each platform and audience.
- Coordinate day to day with the graphic designer, freelancers, and the performance function to produce content on time and on brief.
- Write platform native copy in Arabic and English, adapted to each brand's tone, within the creative direction set by the Creative & Community Lead.
- Prepare and adapt creative assets to support paid campaigns, in coordination with the performance function.
- Manage daily community engagement: respond to comments and messages, escalate issues, and maintain a healthy comment environment.
- Surface community signals and audience feedback back to the team.
- Track organic social performance and report on reach, engagement, and cadence.
- Feed performance insights back into content planning to improve results over time.
Requirements
Requirements
- 2 or more years managing social media for a brand, agency, or organization.
- Fluent Arabic and English writing, with a strong feel for Egyptian audience tone.
- Hands on experience with content scheduling tools and native platform publishing.
- Strong organizational skills and the ability to hold a multi-brand calendar together.
- Solid grasp of organic social metrics and how to read and act on them.
- Eye for visual quality and the ability to brief and review creative work against a set direction.
Nice to Have
- Experience in education, STEAM, maker, or community driven sectors.
- Familiarity with paid social workflows and asset preparation for ad campaigns.
- Basic design or video editing ability for quick in house content.