Social Media Specialist

INNOCEAN USA, a full-service ad agency located in sunny Huntington Beach, CA, is seeking a Social Media Specialist to join our Kia team!

We are a hybrid work environment, currently x3 days week onsite. Candidates must be local to SoCal.

OVERVIEW

The Social Media Specialist [aka Sr Community Manager] will support social content planning, platform strategy, creator evaluation, customer care, and performance reporting. This role connects strategy with day-to-day execution, translating audience insights, cultural trends, and performance data into clear recommendations and organized content plans.

The ideal candidate combines strong project management and attention to detail with strategic thinking, platform fluency, and an understanding of what makes content relevant to audiences.

RESPONSIBILTIES

Content Planning & Partner Coordination

• Own the development and maintenance of social content calendar briefs, calendar decks, and campaign posting decks, ensuring alignment with approved strategy, messaging, and platform best practices.
• Develop partner agency deck templates that clearly communicate strategic direction, content requirements, and delivery expectations.
• Serve as the primary contact for partner agency content delivery, managing timelines, consolidating feedback, and coordinating asset handoffs.
• Maintain accurate posting details, asset versions, and approval status across deliverables.
• Review content for platform specifications, brand consistency, accessibility, and publishing readiness.

Platform Strategy & Optimization

• Make strategic recommendations for platforms, formats, and content approaches based on audience insights, previous performance, emerging trends, and platform best practices.
• Partner with the Social Strategist to translate campaign objectives into actionable content recommendations.
• Identify opportunities to test and improve content, documenting learnings to inform future planning.
• Monitor competitor activity and audience behavior to surface relevant opportunities for the brand.
• Support social listening by monitoring brand mentions, tracking sentiment, and identifying trends to inform content and community engagement

Creator & Influencer Support

• Prepare ad-hoc creator points of view assessing audience alignment, content quality, brand fit, engagement, and potential risks.
• Support the Social Strategist and/or Influencer Manager throughout creator discovery, evaluation, and selection.
• Help identify creator approaches that feel authentic to the creator, relevant to the audience, and aligned with brand objectives.

Customer Care Oversight

• Manage the customer care team’s workflow, coverage, and response processes.
• Monitor response quality, timeliness, and adherence to brand voice.
• Escalate sensitive or emerging issues to appropriate stakeholders and track resolution.

Trends & Cultural Intelligence

• Prepare and distribute regular trends emails, highlighting relevant cultural moments, platform developments, and social content trends.

Measurement & Data Management

• Pull, organize, and validate performance data for monthly metrics deep dives and ad-hoc reporting.
• Support the interpretation of results, identifying patterns and opportunities for optimization.