Social Media Specialist

About The Role

Turns global social strategy into clear, actionable toolkits and content guidance that markets can execute. Develops social playbooks, campaign toolkits, briefs, creative guidance, and educational resources that translate product strategy, audience insights, platform behavior, and brand priorities into market-ready content. Partners with creative, agency, regional, and cross-functional teams throughout briefing, development, checkpoints, and social review. Applies platform expertise, supports fast-track and Social Sharing Program content needs, and uses content testing and performance feedback to improve future toolkits and creative recommendations.

Responsibilities\:

• Builds global social playbooks and campaign toolkits that turn strategy into clear, practical guidance markets can activate. Organizes content recommendations, deliverables, timing, channel roles, and localization considerations to support consistent execution.
• Writes social briefs and translates strategy into creative direction, including platform-specific formats, hooks, messaging guidance, content concepts, and shot lists. Partners with creative teams during development to ensure work is designed for social from the start.
• Provides platform expertise across major social channels, including evolving formats, audience behaviors, algorithms, and creative best practices. Translates platform updates and trends into actionable guidance for creative teams, regions, and markets.
• Supports fast-track and Social Sharing Program content development by identifying priority needs, shaping agile briefs, and helping move social-first assets efficiently from request through review and delivery.
• Manages day-to-day creative workflows for assigned social initiatives, including briefing, checkpoints, feedback, social review, and status tracking. Coordinates with cross-functional partners to maintain alignment and project momentum.
• Tests content approaches and gathers available performance results and market feedback to identify what worked. Translates learnings into clear recommendations that improve future toolkits, briefs, creative development, and market execution.
• This job requires onsite work at Mary Kay's Global Corporate Headquarters in Addison, TX.