Social Media Specialist

About the Role

We are looking for a dynamic, creative, and highly confident Senior Social Media Specialist to become the official Face of iBooming while driving our overall social media growth strategy. In this hybrid leadership and hands-on role, you will be the front-facing talent for our short-form content (TikTok, Reels, Shorts) and coordinate day-to-day operations with the creative team (videographers, content creators) to ensure seamless execution and strong brand identity.

Key Responsibilities

1. Brand Talent & On-Camera Presence (Face of iBooming)

   • Act as the primary key talent and presenter across iBooming’s social media channels (TikTok, Instagram Reels, etc.).

   • Confidently host short-form video content, livestreams, product demos, interviews, and trend-based videos.

   • Represent iBooming’s brand persona with high energy, authenticity, and professional communication skills.

2. Team Coordination & Content Operations

   • Lead, guide, and coordinate day-to-day tasks for the social media team (content writers, graphic designers, videographers, video editors).

   • Review, edit, and approve creative briefs, scripts, visual assets, and content calendars prior to publication.

   • Streamline content production workflows to ensure timely execution and high editorial quality.

3. Social Media Strategy & Trend Capitalization

   • Conceptualize and execute end-to-end organic social media campaigns aligned with business goals.

   • Stay ahead of viral social media trends, algorithm updates, meme culture, and affiliate marketing/content creation innovations to produce timely, high-performing content.

   • Manage the end-to-end content calendar across all active platforms.

4. Community Engagement & Brand Building

   • Oversee social media community interactions, fostering brand advocacy and high engagement rates among followers, creators, and affiliates.

   • Collaborate with external influencers, creators, and partners for brand activations and co-branded content.

5. Analytics & Performance Reporting

   • Track, analyze, and report key performance metrics (Reach, Engagement Rate, Watch Time, CTR, Conversion).

   • Translate data insights into actionable improvements to continuously optimize content performance.

Requirements (Job Specifications)

• Experience: 2–3+ years of experience in Social Media Marketing, Content Creation, or Digital Marketing, preferably with 1 year of experience leading/coordinating small creative teams or handling complex campaign execution.

• On-Camera Skills (Mandatory):

  • Exceptionally camera-confident, photogenic, and articulate with strong public speaking and storytelling abilities.

  • Strong portfolio showcasing previous on-camera work (TikToks, Reels, Vlogs, Product Demos, or Hosting).

• Leadership & Team Management: Proven ability to manage, mentor, and coordinate cross-functional creative team members (videographers, editors, and talent).

• Platform Mastery: Deep, up-to-date knowledge of short-form video ecosystems (TikTok, Instagram Reels) and viral hooks/trends.

• Content Creation: Strong copywriting, content briefing, and basic mobile editing skills (CapCut, Premiere, etc.).

• Analytical Mindset: Proficient in social media analytics tools and able to extract actionable data insights.

• Communication: Excellent verbal and written communication skills in both Bahasa Indonesia and English.