Social Media Specialist – Real Estate
Position
Overview:
We are
seeking a creative and dynamic Social Media Content Creator & Community
Manager to manage the company’s online presence and strengthen brand
engagement. The ideal candidate will be responsible for creating engaging
content, managing social media platforms, growing the online community, and
supporting marketing campaigns in a fast-paced real estate environment.
Key
Responsibilities
1.
Content Creation
Create
engaging and high-quality content for social media platforms (Instagram,
LinkedIn, Facebook, TikTok, etc.).
Develop reels, short videos, posts, captions, and stories aligned with the
brand identity.
Coordinate with the design and sales teams to produce property-related content.
Plan and execute content calendars on a weekly and monthly basis.
2. Social
Media Management
Manage and
monitor all company social media accounts.
Schedule and publish posts consistently.
Track performance metrics and prepare simple monthly reports.
Ensure brand consistency across all platforms.
3.
Community Management
Respond to
comments, messages, and inquiries in a timely and professional manner.
Engage with followers to increase interaction and build strong online
relationships.
Monitor online reputation and escalate important matters when needed.
4.
Campaigns & Lead Support
Support
marketing campaigns, launches, and property promotions.
Coordinate with the sales team for lead follow-ups generated through social
media.
Promote events, roadshows, and company activities online.
5. Trend
Monitoring & Growth
Stay updated
with social media trends, tools, and algorithm changes.
Suggest creative ideas to increase reach, engagement, and followers.
Monitor competitors and propose improvement strategies.
Requirements
-Previous
experience in social media management or content creation (real estate
experience is a plus).
-Strong photography and videography skills (basic editing knowledge required).
-Proficiency in editing tools such as Canva, CapCut, Adobe, or similar.
-Excellent written and verbal communication skills.
-Creative mindset with strong attention to detail.
-Ability to work in a fast-paced and target-driven environment.
-Understanding of social media analytics and performance tracking.
-3–5 years of experience in social media management or content creation (real estate experience is a plus).