Social Media Specialist
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a growing marketing organization focused on helping B2B brands strengthen their digital presence through engaging, platform-specific social media content. As the organization continues to expand its social media initiatives, they are seeking an experienced Social Media Specialist to manage content creation, publishing, content calendars, and performance tracking across multiple social platforms.
Role Overview
The Social Media Specialist will be responsible for executing day-to-day social media initiatives across LinkedIn, Instagram, Facebook, TikTok, and Pinterest. This role combines content creation, copywriting, publishing, trend awareness, analytics, and strategy support.
The ideal candidate has experience working within a B2B marketing environment, understands how content and audiences differ across platforms, and can balance creative execution with data-driven decision-making. They should be highly organized and comfortable managing multiple content schedules, collaborating with marketing and creative teams, and using performance insights to continuously improve social media results.
Location
Fully Remote | 9:00 AM - 5:00 PM EST
Key Responsibilities
Social Media Content Creation & Management
Create engaging social media content aligned with brand goals, campaigns, and audience needs.
Develop content for LinkedIn, Instagram, Facebook, TikTok, and Pinterest.
Adapt content, messaging, formats, and creative approaches based on platform-specific best practices and audience behavior.
Write compelling captions and social copy appropriate for different platforms and audiences.
Develop content ideas and contribute to creative direction.
Maintain consistent brand messaging, tone, and quality across social media channels.
Monitor social media trends and identify relevant opportunities for new content.
Content Calendar & Publishing
Develop and maintain organized social media content calendars.
Manage posting schedules across multiple social media platforms.
Schedule and publish approved content accurately and on time.
Coordinate content approvals and ensure deliverables remain on schedule.
Manage multiple content priorities while maintaining consistent publishing cadences.
Ensure upcoming campaigns, initiatives, and relevant trends are incorporated into content planning.
B2B Social Media Strategy Support
Support social media strategies designed to increase brand awareness, audience engagement, and lead generation.
Create content tailored to B2B audiences and broader business objectives.
Collaborate with marketing teams to align social media initiatives with campaigns and marketing priorities.
Recommend new content ideas, formats, and approaches based on audience behavior and platform trends.
Identify opportunities to strengthen social media performance across channels.
Analytics & Reporting
Track and analyze social media performance across platforms.
Monitor key metrics including engagement, reach, follower growth, content performance, and audience insights.
Prepare regular social media performance reports.
Identify high- and low-performing content and determine potential areas for improvement.
Translate performance data into actionable recommendations for future content.
Continuously refine social media execution based on analytics and performance trends.
Agency & Client Collaboration
Support multiple marketing initiatives within an agency environment.
Collaborate with internal marketing teams, designers, and other creative professionals.
Ensure client goals, messaging, and brand standards are accurately reflected in social media content.
Communicate progress, results, recommendations, and outstanding needs clearly.
Manage multiple priorities while maintaining strong organization and attention to detail.
Qualifications
Experience
3+ years of experience in social media management, content creation, digital marketing, or a related role.
Experience working within a B2B marketing environment, with agency experience strongly preferred.
Experience managing multiple social media platforms and content calendars simultaneously.
Proven experience creating, scheduling, and publishing engaging social media content.
Experience analyzing social media performance and using results to improve content execution.
Skills
Strong understanding of LinkedIn, Instagram, Facebook, TikTok, and Pinterest.
Strong social media copywriting and content creation capabilities.
Ability to adapt messaging, content formats, and creative approaches for different platforms and audiences.
Familiarity with social media scheduling, publishing, and analytics tools.
Strong understanding of social media metrics, reporting, and performance analysis.
Comfortable using Canva or similar content creation tools.
Strong understanding of social media trends and platform-specific best practices.
Excellent organizational skills with the ability to manage multiple content calendars and deadlines.
Strong attention to detail and ability to maintain brand consistency.
Ability to translate social media performance data into practical content recommendations.
What Success Looks Like
Social media channels remain consistently active, organized, and aligned with brand and business objectives.
High-quality content is created, approved, and published on schedule across all relevant platforms.
Content is appropriately adapted for the audiences and best practices of each social media channel.
Engagement, reach, audience growth, and overall content performance improve over time.
Social media reports clearly communicate results and provide actionable recommendations.
Content strategies and execution are continuously refined based on performance data and emerging trends.
Internal teams and clients receive reliable execution, strong organization, and clear communication.
Opportunity
This is an opportunity to take hands-on ownership of social media execution while contributing to broader B2B marketing strategies. The Social Media Specialist will work across content creation, copywriting, publishing, analytics, and strategy support while collaborating with marketing and creative teams.
For a social media professional who enjoys combining creativity with organization and data-driven decision-making, this role provides the opportunity to directly influence how brands communicate, engage audiences, and grow their digital presence.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
As published by ashby
Full Name:, Email:, Resume:, What country will you be working from?
- Phone Number:
- What is your level of English proficiency? choose one
- What's your expected monthly compensation in USD for a 40h/week (full-time) role?
- What's your expected monthly compensation in USD for a 20h/week (part-time) role? optional
- Are you available to work 9 AM - 5 PM EST? yes / no
- Do you have any friends, family members, or personal connections currently working at Scale Army or involved in any of our projects? yes / no
- Were you referred by a current Scale Army contractor? If yes, please add their full name. written answer · optional
- Please share links to social media accounts, campaigns, or content you have personally managed or created. For each example, briefly explain your role, the content you were responsible for, and any measurable results you achieved, such as engagement, reach, follower growth, traffic, or leads. written answer
- How many years of professional experience do you have in social media management, content creation, or digital marketing? Please briefly describe your experience and the types of brands or organizations you have supported. choose one
- Tell us about your experience managing social media for B2B brands or clients. Which platforms did you manage, and what were your primary responsibilities across content creation, publishing, and strategy? written answer
- Describe a social media campaign or content strategy you contributed to that improved engagement, reach, audience growth, or lead generation. What did you do, and what measurable results did you achieve? written answer
- Tell us about your experience managing multiple social media accounts or content calendars simultaneously. How did you organize content, approvals, deadlines, and publishing schedules while maintaining quality and brand consistency? written answer
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