Social Media Specialist

Job summary:

Sparkd-EV is seeking a creative and data-driven social media specialist to manage and grow our presence across digital platforms. This role involves content planning, audience engagement, performance analysis, and helping establish Sparkd-EV as a thought leader in the electric vehicle (EV) space in Egypt.

Key responsibilities:

• Manage day-to-day posting across platforms: Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Develop and implement content calendars in coordination with the marketing team
• Create, edit, and publish engaging content (text, image, video, stories, reels)
• Monitor social media trends, hashtags, and competitor activity
• Interact with followers by responding to comments, messages, and mentions
• Track performance analytics: reach, engagement, CTR, conversions
• Collaborate with influencers, content creators, and agency partners
• Coordinate with the showroom and sales team to highlight promotions, new arrivals, and events
• Support ad campaigns by providing creative assets and monitoring performance
• Stay up to date with the latest algorithms, formats, and platform tools

Requirements:

• Bachelor’s degree in marketing, media, communication, or related field
• 2-3 years of experience in social media management (preferably in automotive or tech industry)
• Proficient in Meta Business Suite, TikTok Business, Canva, and scheduling tools (e.g., Buffer, Later)
• Strong writing and visual storytelling skills (Arabic and English)
• Experience with video editing tools (CapCut, VN, Adobe Premiere is a plus)
• Familiarity with basic performance metrics (reach, engagement, growth, etc.)
• Creative, fast learner, and trend-sensitive

Qualifications and competencies:

• Deep understanding of digital culture, memes, and viral trends
• Ability to multitask and meet deadlines in a fast-paced environment
• Strong communication and collaboration skills
• Creative eye for design, layout, and brand identity
• Comfortable being on-camera or directing creators, if needed
• Follower growth and engagement rate per platform
• Post reach and video views
• Conversion from social leads to test drives/sales
• Consistency in publishing calendar
• Campaign performance support (paid and organic)
• Customer feedback and sentiment analysis