Social Media Specialist

Build SDC's Voice on Social Media

Steven Douglas Corp. (SDC) designs, engineers, and builds custom automation machines that solve complex manufacturing challenges.

We're looking for a Social Media Specialist to take full ownership of SDC's social media presence—from strategy and content creation through publishing, engagement, and performance analysis.

This is a hands-on role. You won't simply manage a posting calendar or execute someone else's strategy. You'll help determine what we should be talking about, create the content, publish it, engage with our audience, and continuously improve our approach.

You'll manage both SDC's company accounts and the individual social accounts of key SDC leaders, helping position our company and our people as thought leaders in automation and manufacturing.

Our primary platforms include LinkedIn, Instagram, and YouTube, with an active but secondary presence on Facebook.

What You'll Own

Social Media Strategy & Planning

• Develop and manage SDC's social media strategy and content calendar using Canva and Sprout Social.
• Build platform-specific strategies for LinkedIn, Instagram, YouTube, Facebook and Reddit.
• Identify topics, trends, conversations, and opportunities relevant to our target audiences.
• Develop distinct social strategies for SDC and key individual thought-leader accounts.
• Maintain a consistent publishing schedule and keep the content pipeline moving.

Social Content Creation

Own social media content from idea through publication, including:

• Writing posts, captions, hooks, and social copy
• Creating branded graphics, carousels, and visual content
• Taking and editing photos
• Capturing video on our shop floor, at events, and with our team
• Creating and editing Reels, Stories, and YouTube Shorts
• Editing longer-form social video
• Adding captions, graphics, music, and other video elements
• Repurposing content across platforms

You'll work directly with SDC team members to find interesting stories and turn technical topics into engaging social content.

Thought Leadership

Work directly with key members of SDC's leadership team to build their individual social media presence.

You'll help identify ideas, interview subject-matter experts, write posts in their individual voices, create supporting visuals and videos, and build consistent thought-leadership strategies.

The goal is to establish both SDC and the people behind SDC as trusted voices in custom automation, engineering, manufacturing, and business.

Community & Audience Growth

• Monitor and respond to comments, messages, mentions, and relevant conversations.
• Identify opportunities for SDC and our leaders to participate in industry discussions.
• Build relationships with manufacturers, engineers, automation professionals, customers, prospective employees, and industry partners.
• Participate authentically in relevant Reddit and social communities without turning every interaction into a sales pitch.

Analytics & Continuous Improvement

Track performance and use the data to improve our strategy, including:

• Audience and follower growth
• Reach and engagement
• Video views and watch time
• Top-performing topics and formats
• Website traffic and inquiries generated through social
• Engagement from potential customers and other high-value audiences
• Ongoing research into evolving best practices and discoverability standards across platforms and AI/search answer engines (SEO, AEO, AIO, GEO, and similar) — applied consistently to keep our content competitive

We're interested in growing our audience, but quality matters more than vanity metrics. Reaching the right manufacturing decision-makers is more valuable than generating thousands of irrelevant views.