Social Media Specialist
Description
We are looking for a passionate Social Media Manager to join the Integrated Marketing Team. In this role, you will develop our social media plan, drive new content and engagement strategies, and own day-to-day management of our social profiles. The ideal candidate is both highly creative and data-driven, with a knack for conversational writing. You are someone who is social media obsessed, has a clear point of view on social media trends, and is an avid consumer of digital content. You have a history of successfully driving organic growth, igniting a fan base, and engaging influencers.
The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned.
ROLES AND RESPONSIBILITIES:
- Manage day-to-day concepting, delivery, and execution of all social media content across all platforms
- Be the internal social media expert identify trends and new social platforms to ensure STG is a social innovator
- Develop best practices for a variety of internal partners and brands
- Contribute to the development of our integrated marketing campaigns and identify social strategies which help contribute to the campaign objectives
- Directly communicate with audiences across all platforms, and report trends on sentiment and community engagement
- Translate insights into ideas to more effectively engage our fans/followers
- Create executive dashboards, provide monthly metric-driven insights and actively listen to our fans/followers
- Bachelor s Degree or higher
- 1-2 years of digital marketing experience, with an emphasis on social media
- A passion for social, digital, and new media technologies
- Strong writing skills, including the ability to write in various styles for diverse audiences
- A natural problem solver with a can-do, positive attitude
- Able to create high-quality social content
- Strong organizational and time-management skills; ability to adhere to deadlines
- Elevated creative eye for creative (Photoshop and photography skills preferred)
- Quick learner with proficiency in a variety of social publishing, listening, and reporting tools
- Personal passion for social media
All your information will be kept confidential according to EEO guidelines.