Social Media Specialist

The Social Media Specialist plans, executes, and optimizes social media presence for The Portal Agency and/or client accounts. This role owns the content calendar execution, posting, community support, and performance reporting across key platforms (LinkedIn priority, plus Instagram/TikTok/YouTube as needed). Success means consistent publishing, strong platform fit, clean coordination with creative teams, and measurable growth in qualified engagement and lead indicators.

Key Responsibilities

Planning & Calendar Execution

• Execute monthly and weekly content calendars with clear posting cadence and deadlines.
  

• Translate content ideas into clear briefs for design/motion/video teams (objective, format, CTA, references).
  

• Coordinate approvals with clients/internal stakeholders and keep documentation organized.
  

• Ensure every post is aligned with brand voice, positioning, and campaign goals.
  

Publishing & Platform Operations

• Schedule and publish content across platforms with correct specs, tags, and formats.
  

• Manage platform hygiene: bios, highlights, pinned posts, link-in-bio structure, basic SEO for social.
  

• Create post variations and adapt formats (square/portrait/story/reel cover) as needed.
  

• Maintain a library of captions, hashtags (when relevant), and proven hooks/CTAs.
  

Community & Engagement (as needed)

• Support community engagement: respond to comments and DMs based on approved guidelines.
  

• Escalate sensitive issues quickly and document responses.
  

• Identify opportunities for engagement and partnerships (mentions, collaborations, reshares).
  

Performance, Reporting & Improvement

• Track weekly and monthly performance: reach, engagement, saves, shares, clicks, follower growth, and lead signals.
  

• Analyze what works and propose improvements (topics, hooks, formats, posting times).
  

• Coordinate with performance team on boosting top posts and social-to-ads pipelines when relevant.
  

• Maintain a playbook of learnings by platform and audience segment.
  

Coordination & Workflow Discipline

• Follow up with creative teams to ensure assets are delivered on time.
  

• Maintain clean versioning, approvals tracking, and file organization for each account.
  

• Work with Account/PM to align timelines, priorities, and feedback consolidation (for client accounts).
  

Requirements

Nice-to-have

• Experience with B2B services and agency-style accounts.
  

• Basic paid social boosting knowledge and ad creative understanding.
  

• Basic video editing ability (CapCut/Premiere) and subtitle best practices.
  

• Experience with KSA audience tone and business culture.
  

KPIs (Success Metrics)

• Publishing consistency: planned vs published per week/month.
  

• Engagement quality: saves, shares, meaningful comments, DM inquiries.
  

• Audience growth quality (relevant followers, not vanity).
  

• Click-through to key pages (UTM links) when applicable.
  

• Lead indicators influenced (inquiries, booked calls attributed or supported).
  

• Speed of iteration based on performance insights.
  

• On-time delivery rate for assets and posts (coordination effectiveness).
  

Tools & Systems

• Scheduling/management tools (as needed): Meta Business Suite, Buffer, Hootsuite, Later, etc.
  

• Platform tools: LinkedIn, Instagram, TikTok, YouTube Studio
  

• Analytics: platform insights; GA4 for link traffic (when needed)
  

• Content planning: Google Sheets/Docs or Notion; calendar tools
  

• Microsoft Office (Word, Excel, PowerPoint) + Google Workspace
  

• AI tools (as needed): ChatGPT and other AI tools for ideation, drafting, research, and productivity—used with proper review and brand standards
  

• Zoho Projects (tasks, timelines, status tracking)
  

• Communication: Slack/Teams/WhatsApp (based on internal policy)
  

• Asset management: Google Drive (or equivalent) with strict file structure and naming