Social Media Specialist

Overview

As the Social Media Content Coordinator for Touro University Montana (TUM), you will be responsible for establishing, managing, and creating content for all TUM social media channels, including growing engagement and brand awareness for existing on-campus programs such as Nursing and Physician Assistant Studies, while also developing content for TouroCOM Montana, Touro Law Montana, and any future programs added to the Montana campus. In addition, you will collaborate with academic and administrative departments to develop and maintain a unified Touro University Montana brand, ensuring consistent messaging, coordinated marketing efforts, and cohesive brand development across all programs offered in Montana.

This position is responsible for developing, implementing, and managing the social media strategy for TUM accounts, including creating content, monitoring messages, competitor analysis, and community activity, to build engagement. This position plays an important role in getting Touro's message and brand out to our target audience.

This position is located in the Marketing and Communications Department. This role works closely with the Touro University Communications Department and the individuals there that manage Touro's main social channels, as well as the schools represented.

Responsibilities

• Communicate and coordinate with faculty, staff, and students from each school.
• Develop a strategy for each social media account tailored to the school's audience and objectives.
• Maintain a content calendar for each account ensuring a consistent flow of timely and evergreen content.
• Create and curate social media content, inclusive of posts, reels, stories, and highlights, that engages the target audience, including students, alumni, faculty, staff, and potential patients.
• Monitor and respond to messages, comments, and inquiries, ensuring appropriate follow up when needed.
• Develop new contacts and engage with existing contacts (students and staff) for continued content and knowledge of what's happening on campus.
• Engage with students and alumni, liking, commenting, and reposting as necessary and appropriate.
• Monitor social media trends and identify opportunities to increase our reach, followers, and influence.
• Use social media analytics tools to track and measure the success of social media campaigns, and report findings to the marketing team.
• Create videos for Instagram and websites.

Qualifications

Education/Experience

• Bachelor's degree preferred.
• Demonstrated ability to create engaging social media and digital content through professional, academic, freelance, or personal experience.
• Demonstrated photography, videography, and video editing skills required.

Knowledge/Skills/Abilities

We're looking for someone who is creative, ambitious, organized, and a relationship-builder. Social media is your medium. You can take a beautiful photo, create a polished video, write an engaging caption, and understand the different needs of different channels and mediums. Additionally, we're looking for someone who is/has:

• Self-starter: You're comfortable going up to students and introducing yourself to get content. You're eager to build a network of contacts among students, faculty, and staff.
• Good communicator: You're adept at reaching out to programs and keep in contact with them to determine what is going on and when you should be on campus to get material.
• Organized: You can develop a calendar of timely content with a bank of evergreen content, thinking ahead to slower times, and flexible during busier times, adjusting the calendar as needed. You're a good juggler who can jump between the different accounts, schools, and programs.
• Technical & Analytical Skills: You have excellent video production/editing skills. You are comfortable with/willing to learn social posting management and analytics tools like Sprout Social. You look at the analytics for what is doing well, or not, to find the posts that do better and tailor strategy accordingly. You keep an eye on engagement and growth.
• Creative: You have a great visual eye and photography skills. You keep an eye on trends and opportunities for all kinds of content – fun, smart, informative, trendy, etc.

Maximum Salary

Minimum Salary