Social Media Specialist (UK)

About Buldak

What if you could help shape the next chapter of one of the world's most exciting food brands?

Meet Buldak — the iconic Korean brand that turned extreme spiciness into a global cultural phenomenon. Loved by millions, Buldak is bold, unapologetic, highly digital and anything but ordinary. And now, we are building its next chapter in Europe.
Buldak is growing fast, and we are building a new marketing hub in London to unlock its full potential. This isn't about maintaining an established brand. It's about building, shaping and accelerating it.
You will join at a rare moment: the opportunity is huge, the foundations are being built and there is still plenty to shape. You will have the freedom to challenge, experiment, move fast and turn ideas into action.

Role Overview
The Social Media Specialist will be responsible for planning, creating, managing, and optimizing social media content and campaigns across the UK market. As a part of our marketing team, you will play a key role in strengthening brand awareness, increasing community engagement, and supporting commercial objectives through compelling digital storytelling. You will manage our channels day-to-day, create and publish engaging content, and collaborate with influencers and creators to bring our brand story to life. The ideal candidate is hands-on, creative, and analytical. Someone who knows how to match the right platform, message, and tone to the right audience. Working closely with the regional HQ in Amsterdam, you will ensure brand consistency while tailoring content to resonate with UK consumers.

Responsibilities

Social Media Strategy & Content

• Develop and execute Buldak’s social media content strategy for the UK, in alignment with Regional HQ brand direction
• Create and manage an engaging content calendar, balancing always-on content, campaigns, trends and cultural moments
• Manage day-to-day operations of social media channels with a clear priority for TikTok incl. publishing, community engagement and moderation
• Plan, create, and publish engaging posts (text, visuals, video, reels, stories) that fit platform best practices
• Ensure consistent tone of voice that resonates with European audiences while reflecting the brand’s Korean heritage
• Identify trends, formats, creators and conversations that Buldak can authentically participate in
• Bring fresh ideas, inspiration and emerging trends to the wider marketing team

Influencer & Creator Management

• Identify, recruit, and collaborate with influencers, content creators, and brand ambassadors to develop social-first content
• Create strategies to fully leverage UGC as an asset for the brand

Analytics & Reporting

• Track social performance and set-up efficient measurement tools generating insights
• Use insights to optimize content strategy and campaign execution
• Uncover social media trends, consumer feedback, and competitor insights

ECommerce

• Leverage social media to support eCommerce growth, driving traffic and conversions to D2C platforms and key online retail partners
• Explore and activate social commerce opportunities (TikTok Shop, Instagram Shopping etc.) to directly connect engagement with sales

Collaboration

• Monitor social conversations, engage with online communities, and respond to customer interactions in a timely manner
• Work closely with the Media & Digital Strategy Lead, marketing and IMX teams to connect campaigns, organic social, creators and paid amplification
• Align with RHQ to ensure all content adheres to brand guidelines and complies with advertising and regulatory standards

Requirements

• 3-5 years of experience in social media management, content marketing or digital marketing, preferably within FMCG, consumer or lifestyle brands
• A genuine understanding and passion for internet youth culture, creators, trends and emerging platforms
• Experience in influencer marketing and content creator collaborations
• Familiarity with paid social campaigns and analytics tools (e.g. Meta Business Suite, TikTok Ads Manager, Google Analytics)
• Data-driven mindset and able to turn performance metrics into practical improvements
• Basic content creation skills (copywriting, briefing visuals/video, basic editing)
• Highly proactive, entrepreneurial and comfortable building something from the ground up
• Excellent communication in English; Korean and additional European languages are a plus

Benefits

• A salary that ranges between £2,900 and £4,250 gross per month
• Pension plan
• Vitality Benefit (£50 a month)
• 25 days of paid time off
• Company laptop & phone
• Life insurance
• An international team of highly skilled colleagues