Social Media Specialist
Job Summary:
The Social Media Specialist plans, coordinates, and executes social media and website content strategy across the UKB Federal Corporation's suite of businesses, working in direct coordination with each business unit to align content, brand voice, and campaign execution with unit-level goals. The role covers both social media channels and business unit websites: capturing original photo and video content, editing video for publication, designing graphics, and keeping website content current. The position is an employee of Echota Data & Design (EDD) and provides digital media and creative production services throughout the UKBFC portfolio, including:
- UKBFederal.com
- EchotaDataDesign.com
- EchotaBehavioralHealth.com
- EchotaBilling.com
- DiamondheadResorts.com
- EchotaVillageRV.com
- SuperiorFunding.net
- EchotaFacilitySupport.com
- EchotaWellness.com
- DiamondStoneMusicFestival.com
Primary Responsibilities:
Strategy & Execution
- Plan, coordinate, and execute social media strategy in direct collaboration with each UKBFC business unit.
- Maintain a coordinated content and campaign calendar across all business units, sequenced to unit-level priorities and brand standards.
- Monitor performance metrics across platforms and report results to business unit stakeholders and EDD leadership.
Creative Production
- Design social media and web graphics directly using Canva, Adobe Photoshop, or comparable image generation software.
- Capture original photo and video content on location at UKBFC business units for use in social media and on business unit websites.
- Edit video for publication across social media platforms and embedded website use, including trimming, captioning, color correction, and platform-specific formatting.
- Coordinate with EDD's design-as-a-service vendor (BuzzCube) on creative production that exceeds in-house capacity or requires specialized production.
- Maintain brand consistency across all business unit accounts and websites, in line with EDD brand standards.
Website Content
- Update and publish content on UKBFC business unit websites (WordPress), including text updates, imagery, and embedded video.
- Coordinate website content updates with each business unit and with Bliss Web Solutions on SEO and technical considerations.
- Ensure website content stays current with active promotions, campaigns, and business unit announcements.
Paid & Organic Media
- Plan, build, and manage paid campaigns on Meta Ads Manager and LinkedIn Ads.
- Schedule and publish organic content using native platform scheduling tools across all managed accounts.
- Adjust targeting, budget, and creative based on campaign performance data.
Administrative
- Prepare and submit invoicing for Social Media Specialist services rendered to individual UKBFC business units.
- Prepare and submit invoicing for Echota Data & Design services rendered to UKBFC business units.
- Maintain accurate records of billable time and deliverables by business unit.
- Other duties as assigned by supervisor.
Supervisory Responsibilities:
- This position has no supervisory responsibilities.