Social Media Strategist

HIRING

Job Type: Full-time
Work Mode: Hybrid
Compensation: ₦200,000–₦300,000/month
Job Field: Marketing and Communication
Experience: 2–3 years

About the Role

Whip-smart Service Provider Ltd provides trained caregivers and healthcare support services to clients. The company is seeking a creative, strategic, and data-driven Social Media Strategist to grow its online presence, increase engagement, strengthen its digital identity, and convert social media audiences into customers.

Key Responsibilities

• Develop and execute monthly social media strategies aligned with business objectives.
• Create and manage monthly content calendars across social media platforms.
• Write compelling captions, hooks, and calls-to-action that drive engagement and sales.
• Manage and optimise paid social media campaigns for reach, engagement, conversions, and ROI.
• Monitor social media trends, competitor activities, and platform developments.
• Stay updated on social media algorithms and emerging content formats.
• Manage online communities by responding professionally to comments, direct messages, mentions, and enquiries.
• Track and analyse social media performance and provide actionable recommendations.
• Prepare regular social media performance reports.
• Collaborate with designers, content creators, videographers, and other creative team members.
• Maintain consistency in brand voice, messaging, and visual presentation across platforms.
• Identify opportunities to increase brand awareness, audience growth, engagement, and sales.
• Develop social media campaigns that support product launches, promotions, and other business objectives.

Requirements

• HND or Bachelor's degree in Mass Communication, Public Relations, Marketing, or a related field.
• 2–3 years of proven experience managing social media for a brand, agency, fashion business, beauty brand, or similar organisation.
• Strong portfolio demonstrating audience growth, engagement, and campaign results.
• Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and other relevant social media platforms.
• Strong understanding of social media algorithms and growth strategies.
• Basic design and video-editing skills using Canva, CapCut, Adobe Suite, or similar tools.
• Strong copywriting and storytelling skills.
• Experience managing paid social media campaigns is an advantage.
• Strong organisational skills and ability to manage multiple campaigns and deadlines.
• Strong analytical and reporting skills.
• Creative, proactive, and results-oriented.

How to Apply

📧 Apply via: whipsmartrecruitment@gmail.com
Use Social Media Strategist as the email subject.