Social Media & Video Marketing Executive / Manager

Company: TutorJohn Learning Centre
Industry: Education / Tuition & Enrichment
Employment Type: Full-Time / Part-Time / Freelance
Position Level: Executive / Manager, depending on experience

About the Role

TutorJohn Learning Centre is looking for a creative and hands-on Social Media & Video Marketing Executive / Manager to strengthen our digital presence and grow our brand.

This is not purely a planning or administrative marketing position. We are looking for someone who is comfortable being hands-on with content creation — from generating ideas and planning campaigns to filming, editing, posting and analysing content performance.

The ideal candidate should have a strong understanding of TikTok, Instagram Reels, Facebook and short-form video marketing, with the ability to create engaging content that connects with parents and students.

Experience working with a tuition centre, enrichment centre, education company or parent-focused brand will be a strong advantage.

Key Responsibilities

Social Media Marketing

• Manage and grow TutorJohn Learning Centre's social media platforms, particularly Instagram, TikTok and Facebook
• Develop monthly and weekly social media content calendars
• Generate creative content ideas relevant to parents, students and the education industry
• Create educational, entertaining and promotional content
• Keep up with current social media trends, formats, sounds and content styles
• Improve reach, engagement, followers, enquiries and ultimately student enrolments
• Maintain a consistent brand voice and visual identity across platforms

Video Marketing & Content Creation

• Plan and produce TikTok videos, Instagram Reels and other short-form video content
• Film tutors, students, lessons, centre activities and educational content
• Develop concepts, scripts, hooks and storyboards for videos
• Edit short-form videos with captions, transitions, music and graphics
• Turn everyday activities at the centres into engaging social media content
• Produce tutor introductions, student testimonials, parent testimonials and centre tour videos
• Create educational videos featuring useful English, Mathematics, Science and examination tips
• Develop promotional videos for new classes, workshops and campaigns

Candidates should be comfortable with tools such as CapCut, Canva, Adobe Premiere Pro or similar content creation/editing software.

Marketing Campaigns

• Plan and execute campaigns for new student acquisition and enrolment
• Market holiday workshops, examination programmes, trial lessons and new classes
• Support marketing activities for our learning centres and future expansion
• Develop campaigns around key education periods such as PSLE, examinations, school holidays and new academic years
• Work with the management and academic teams to identify TutorJohn's unique selling points and translate them into strong marketing content
• Support collaborations with influencers, parents, education partners and other businesses where relevant

Digital Marketing & Performance

• Monitor social media performance and identify which content performs best
• Track enquiries and leads generated from marketing campaigns
• Analyse reach, engagement, views, follower growth and conversion
• Recommend improvements based on actual performance
• Basic knowledge of Meta Ads, TikTok Ads or paid social advertising would be an advantage
• Prepare simple monthly marketing performance reports

Requirements

We are looking for someone who:

• Is strong in social media marketing and short-form video marketing
• Understands how to create content specifically for TikTok and Instagram Reels
• Can independently conceptualise, film, edit and publish videos
• Has a good eye for content, branding and storytelling
• Understands social media trends and what makes people stop scrolling
• Is comfortable working with tutors, students and parents
• Is proactive and able to generate ideas rather than waiting for instructions
• Has good written and spoken English
• Can work independently while collaborating closely with the management team

Strong Advantage

• Previous marketing experience with a tuition centre, enrichment centre, education company or education-related business
• Understanding of the Singapore tuition/enrichment market
• Experience marketing to parents and students
• Existing portfolio of TikTok/Reels/video content
• Experience growing a brand's social media account organically
• Knowledge of Meta/TikTok advertising and lead-generation campaigns

Qualifications

Diploma/Degree in Marketing, Mass Communication, Digital Media, Business, Communications or a related field is preferred.

However, portfolio, creativity and actual social media/video marketing ability are more important to us than academic qualifications alone.

Fresh graduates with a strong portfolio are welcome to apply for the Executive/Junior position.

Possible Remuneration

Remuneration will depend on experience, portfolio and level of responsibility.

Final remuneration will be commensurate with experience and portfolio.

Working Arrangement

The role can be structured as:

• Full-Time
• Part-Time
• Freelance
• Internship

For the right candidate, there is potential to grow into a larger role overseeing the overall marketing direction of TutorJohn Learning Centre as the company expands.

As this is a content-heavy position, candidates should be comfortable spending time on-site at our learning centres for filming, content creation and understanding our classes and students.

Application

Interested candidates should submit:

1. Resume/CV
2. Expected salary/remuneration
3. Availability and earliest start date
4. Preferred arrangement — Full-Time / Part-Time / Freelance / Internship
5. Portfolio or examples of social media accounts/videos/content previously created
6. Details of any previous experience in education, tuition or enrichment marketing

We are particularly interested in candidates who can show us actual social media or video content they have created and explain the results they achieved.