Social Media (X)

KALCORP ENTERPRISES, INC

d.b.a. Aggieland Outfitters

SPORTS MARKETING AND EVENTS

REPORTS TO: Director of Marketing, Marketing Manager, and Marketing Assistant

BASED AT: 303-A University Drive East, College Station, Texas, 77840

JOB PURPOSE

Assisting the Creative and Marketing Departments in their work in the social media department and increasing customer engagement by providing high-quality and informative content related to sports.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

• Served as the liaison between AO and the community using our social media accounts regarding sports.
• Maintain strong and positive relationships with Texas A&M University and all clubs, organizations, and groups affiliated with Aggieland Outfitters or Texas A&M University.
• Participate in our AO Tailgates on campus for game days
• Attend Sports Games on Behalf of Aggieland Outfitters to gather content for social media. (Sports pass will be reimbursed 1/12 of value per month.)
• Post live content from sporting events on Twitter
• Post polls and reply and follow up on feedback and results on all social media platforms
• Post live feeds of sporting events on all social media platforms
• Help the Marketing Department plan the promotions and events that are season/sports-specific.
  • Attended and reported from sports champion events.
  • Planned and executed pop-ups at sporting events and various on-campus student and community engagement activities.
• Post relevant sports content promptly
• Maintains positive relationships with fans

KEY SKILLS AND ATTRIBUTES

• Strive for Growth and Development, Constant Improvement, and Innovation
• Genuine passion for Texas A&M University
• Excellent communication skills with co-workers and the Aggie community
• Ability to work in a fast-paced and rapidly changing environment
• Must be a sports enthusiast and knowledgeable about all College sports, both male and female

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FORMAL QUALIFICATIONS

• Enrolled at Texas A&M University or Graduate from Texas A&M University

PROFESSIONAL EXPERIENCE

• Sports background regarding Texas A&M University

NOTES

• Available to work an average of 15-20 hours per week in separate shifts
• Some Nights and weekends will be required for attending sporting events and tailgates.
• Flexibility with scheduling, planning, and strategy is necessary to complete tasks effectively.