Social Video Producer, ELLE

Be Part of What’s Next

The stories people share shape culture—and the videos they can’t stop watching bring those stories to life. As Social Video Producer at ELLE, you’ll help create compelling social-first content that expands our reach, engages passionate audiences, and elevates one of the world’s most iconic fashion and lifestyle brands across every major platform.

About Hearst Magazines (Why Us?)

We create media that moves minds, products and ideas. Our portfolio of 30 iconic brands — including Cosmopolitan, Delish, Esquire, Good Housekeeping, Men’s Health and Road & Track — reaches nearly 130 million people each month. Our teams combine trusted journalism and cultural storytelling with technology, data and commerce to create experiences that inform, inspire and entertain audiences across generations and around the globe. And together, we are shaping what’s next.

Key Responsibilities (What You Are Doing)

• Manage programming calendars for centralized social video cutdowns across TikTok, YouTube, YouTube Shorts, Instagram Reels, and ELLE’s owned platforms to ensure consistent publishing and audience growth.
• Partner with social editors and cross-functional teams to execute social video strategies that align with editorial priorities and performance goals.
• Support video production from concept through post-production by identifying compelling social moments, pulling B-roll, reviewing edits, and helping shape platform-specific content.
• Collaborate with the Talent team to develop creator partnerships, audience engagement opportunities, and social-first storytelling initiatives.
• Coordinate social video production for red carpet events, special projects, and live activations while maintaining high editorial standards.
• Upload, publish, and optimize video content across platforms, ensuring each asset is tailored to channel best practices and stakeholders are informed throughout the publishing process.
• Write and optimize engaging social copy, manage channel updates, and ensure brand pages remain fresh, accurate, and aligned with ELLE’s editorial voice.
• Engage with audiences across social platforms to strengthen community, encourage conversation, and support video performance through thoughtful audience interaction.

Qualifications (What We’re Looking For)

• 3+ years of experience producing, editing, or managing social video content for a media brand, publisher, agency, or comparable digital-first environment (or equivalent experience).
• Strong copywriting skills with the ability to create compelling, platform-specific social content.
• Experience using social media analytics and video performance tools such as Dash Hudson, TikTok Analytics, or similar platforms.
• Passion for fashion, beauty, pop culture, and emerging social media trends, with a strong understanding of ELLE’s editorial voice and audience.
• Excellent organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with experience working across editorial, production, social, and talent teams.
• Ability to thrive in a fast-paced environment, meet tight deadlines, and adapt to evolving priorities.
• Flexibility to support on-set productions, events, and occasional work outside standard business hours as needed.
• This is a hybrid position based in New York, NY, requiring 4 days per week in the office.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial benefits, including a 401(k) plan with a generous company match.

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.