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SOCO-7 - SOCO -Leasing Specialist

Leasing Specialist

Immediate Supervisor: Property Manager


Position Summary

The Leasing Specialist plays a vital role in the success of the community by driving occupancy through effective leasing and exceptional customer service. This position is responsible for apartment rentals, move-ins, and renewals while maintaining accurate records and providing residents and prospects with a positive, professional experience. The ideal candidate demonstrates strong communication skills, thorough product knowledge, and a proactive approach to achieving leasing goals.


Primary Responsibilities

I. Personnel & Compliance

  • Maintain accurate and organized resident and property files.
  • Demonstrate a comprehensive understanding of all lease-related documents; complete all required paperwork accurately and promptly.
  • Inspect all pre-leased apartments prior to move-in to ensure readiness and quality.
  • Stay fully informed on community features, availability, floor plans, and current specials.
  • Create and manage waiting lists while maintaining a strong sense of urgency.
  • Achieve a minimum score of 80% or higher on all leasing shop reports.
  • Present a professional appearance and demeanor at all times, reflecting company standards.

II. Administrative & Leasing

  • Lease all vacant and upcoming units by qualifying prospective residents in accordance with company standards and Fair Housing guidelines.
  • Maintain a minimum 40% closing ratio on leasing traffic.
  • Accurately enter all prospect and traffic information into ResMan daily.
  • Conduct regular competitive market surveys to remain informed on local trends and pricing.
  • Execute the lease renewal process to maximize resident retention.
  • Coordinate all move-ins, move-outs, and related changes with accuracy and timeliness.
  • Complete guest cards, follow up consistently, and convert leads to leases to meet occupancy goals.
  • Perform additional administrative or operational duties as assigned by management.

III. Customer Service

  • Answer all incoming calls and inquiries professionally and efficiently.
  • Provide enthusiastic, solution-oriented service to all prospects, residents, and vendors.
  • Exhibit strong communication skills with a friendly, approachable demeanor.
  • Identify each prospect’s needs (“hot buttons”) and match them effectively with community features.
  • Build rapport with residents and foster a welcoming community environment.

IV. Maintenance & Property Standards

  • Submit and track resident service requests; follow up to ensure resident satisfaction.
  • Observe and report any maintenance issues or safety concerns promptly.
  • Assist with maintaining curb appeal by picking up litter and reporting property needs.
  • Support the maintenance team in maintaining community standards and resident satisfaction.

  • REEP the Benefits!

Perks and Incentives:

· 10 days Paid Time Off (PTO), increasing to 17 days after 2 years of service.

· Paid Holidays: New Year’s Day, Labor Day, Memorial Day, Thanksgiving Day, Thanksgiving Friday, Independence Day, Christmas Day

· 30% Rental Discount

Financial Incentives:

· 401K with 100% match on contributions up to 5%

· Bonuses based on performance

Health and Wellness:

· Dental Insurance

· Vision Insurance

· Medical Insurance with up to 75% coverage

Employee Well-being:

· Paid Life Insurance

· Supplemental Life Insurance

· Paid Short Term Disability coverage

Professional Development:

· Paid Training and Certifications to enhance your skills and career growth opportunities.

See also

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