Specialist,BusinessDevelopment

About Data Axle:

Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.

General Summary:

The Business Development Representative (BDR) Specialist is responsible for the strategic planning and execution support of enterprise and mid-market pipeline generation initiatives. This role partners closely with Sales, Marketing, and Revenue Enablement to translate go-to-market objectives into actionable prospecting strategies.

The BDR Specialist focuses on territory planning, account mapping, audience creation, and outbound program setup, enabling Business Development Representatives and Sales teams to effectively execute outreach. This role serves as a critical bridge between strategy and execution, ensuring that prospecting efforts are targeted, data-driven, and aligned to ideal customer profiles (ICPs).

Roles and Responsibilities

• Partner with Sales and Revenue teams to gather requirements through intake forms and strategic planning sessions
• Translate business objectives into target account lists, territories, and ICP-aligned audience segments
• Build and maintain account mapping frameworks, including identification of key accounts, contacts, and buying groups
• Leverage internal and external data sources to build and refine prospect audiences based on defined criteria
• Utilize sales and data platforms to extract, cleanse, and organize prospect data for outreach readiness
• Design and set up outbound sequences and campaign workflows across sales engagement platforms
• Ensure proper routing, segmentation, and readiness of outreach programs for execution
• Maintain data accuracy and integrity across CRM and prospecting tools
• Continuously optimize targeting strategies and audience quality based on performance insights and feedback