Job purpose
Supports the Creative Studio in managing content, assets, budget and production workflows to ensure smooth and efficient delivery of marketing and communication initiatives. The role focuses on organizing digital assets, assisting with content management systems (CMS), and supporting production coordination, while ensuring all materials are accessible, accurate, and aligned with brand standards. Working closely with creative, content, and production teams, the specialist helps maintain workflow efficiency and supports the execution of campaigns across multiple channels.
Key accountabilities
Content & asset support
Assist in organizing and maintaining digital asset libraries (DAM), ensuring all content is properly tagged, categorized, and easy to retrieve
Support content uploads, updates, and publishing across CMS platforms
Ensure assets are up to date, correctly formatted, and aligned with brand guidelines
Track basic usage rights and flag any expired or restricted content
Production & coordination support
Support the production team in coordinating production-related tasks and timelines
Assist in preparing assets and files for production and vendor sharing
Help track deliverables, timelines, and approvals across projects
Provide basic coordination support between internal teams and external vendors when required
Workflow & process support
Assist in maintaining content workflows, ensuring smooth handovers between creative, content, and production teams
Support review and approval processes by organizing files, feedback, and versions
Help identify simple process improvements to enhance efficiency and organization
Quality control & accuracy
Conduct basic checks to ensure content is accurate, properly formatted, and aligned with brand standards before publishing or production
Support consistency across content and asset usage across channels
Cross-functional collaboration
Work closely with creative, marketing, and production teams to support campaign execution
Assist in coordinating content schedules, updates, and deliverables across teams
Flexibility & additional support
Provide support across content, creative, and production tasks as needed
Take on additional responsibilities aligned with the role and team priorities as the function evolves
Scope clarification
This role supports content and production workflows but does not own production execution or vendor management, which is led by the Production Specialist.
Qualifications, experience, knowledge & skills
Bachelor’s degree in Marketing, Communications, Media, or a related field
4-5 years of experience in content, marketing, or creative environments
Basic familiarity with CMS and/or digital asset management systems (DAM)
Strong organizational skills and attention to detail
Ability to manage multiple tasks and meet deadlines in a fast-paced environment
Good communication skills and ability to work across teams
Basic understanding of content workflows and digital platforms
Proactive mindset with willingness to learn and grow within the role