Specialist, eCommerce, CoA ANZ

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Denon, and Bowers & Wilkins
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience.

What You’ll Be Part Of

As the E-Commerce Lead, you will be responsible for the day-to-day execution, optimisation and continuous improvement of Harman's e-commerce ecosystem across Australia and New Zealand. The role owns website performance, digital marketing execution, CRM, customer experience and digital analytics to deliver online sales growth and best-in-class consumer experiences.

Reporting to the E-Commerce Retail Trade Marketing Manager, the role translates commercial priorities into effective digital execution across Harman's owned channels and supports retailer digital activation where required.

The E-Commerce Lead serves as the digital subject matter expert, leads digital initiatives and acts as a resource for colleagues while driving continuous improvement across the e-commerce function.

How You’ll Make An Impact

Website & Digital Experience

• Own the day-to-day operation and optimisation of Harman's e-commerce websites.
• Ensure website merchandising, content and customer journeys support business objectives.
• Coordinate website enhancements, testing and continuous optimisation.
• Monitor website health, functionality and customer experience.

Digital Marketing & CRM

• Execute digital marketing campaigns across Paid Search, Paid Social, SEO, Email and CRM.
• Work closely and collaboratively with the Brand Marketing Team to plan paid digital campaigns, asset ideation, briefing and creation by the brand team to meet the business objectives.
• Manage relationships with digital agencies to optimise campaign performance and ensure reporting is robust and timely.
• Build customer acquisition and retention strategies through CRM automation and work with Brand Marketing team to create EDM communication that is on brand guidelines and utilises the asset suites available.
• Develop customer journeys using data-driven insights.

Analytics & Insights

• Develop and maintain e-commerce dashboards and KPI reporting.
• Analyse website performance including conversion, traffic, ROAS, customer acquisition and engagement.
• Identify trends and recommend improvements based on multiple data sources.
• Present recommendations that improve online commercial performance.

Platform & Systems

• Support implementation of new e-commerce capabilities and global platform enhancements.
• Partner with Global E-Commerce teams on website upgrades and digital projects.
• Lead testing, user acceptance and deployment of new digital functionality.

Customer Experience

• Manage escalated website, payment and online customer issues.
• Work with Customer Service to improve customer satisfaction and Net Promoter Score.
• Identify opportunities to improve customer experience across the online journey.
• Work with Brand Management team on any customer pain points to ensure education or social activity addresses any potential issues identified.

Cross Functional Collaboration

• Support the E-Commerce Retail Trade Marketing Manager and collaborate with Brand Marketing team in executing online promotional campaigns and product launches.
• Partner with Marketing, Sales, Category and Supply Chain teams to ensure seamless online execution.
• Share digital expertise and best practice across the business.

Key Performance Indicators

• Website revenue growth
• Conversion Rate
• Average Order Value
• Customer Acquisition Cost
• CRM database growth
• Email performance
• ROAS
• Website availability
• Customer Satisfaction (NPS)
• Campaign delivery
• SEO performance

What Makes You A Strong Fit

• Bachelor's degree in Marketing, Digital, Commerce or related discipline.
• Minimum 2 years' experience in e-commerce or digital marketing.
• Analytical capability.
• Strong knowledge of Google Analytics 4 and digital marketing platforms.
• Experience working with agency partners.
• Strong project management and organisational skills.
• Excellent stakeholder engagement and communication.
• We see AI as an important part of how work gets done. While tools may vary, a baseline familiarity with using AI to support efficiency, problem-solving, and quality is expected.

Bonus Points if You Have

• Experience with Salesforce Commerce Cloud or similar CMS.
• Consumer Electronics or FMCG experience.
• CRM and marketing automation experience.
• SEO and Paid Media experience.
• Experience leading website optimisation projects.

Things To Know

• Full working rights in Australia required.

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
• Learning and development opportunities through our award-winning HARMAN University programs
• An inclusive and diverse work environment that supports both your professional and personal development.