Specialist, eCommerce & Digital Marketing

Position Summary: The Specialist, eCommerce & Digital Marketing is responsible for the day-to-day operations, performance, and growth of Unity's online retail presence. This role owns the technical and content side of Unity's Shopify store and Klaviyo email platform — from setting up and maintaining product listings to building email flows that turn browsers into buyers and one-time purchasers into repeat customers.

This is a hands-on, execution-focused role for someone who is equally comfortable optimizing a product page and writing a promotional email — and who understands how to use data to make both better. The Specialist works closely with the Director of Constituent Engagement and collaborates with the Web, Design, and Communications teams to ensure Unity's eCommerce experience reflects the quality and spirit of its mission.

Who You Are: You are a detail-oriented digital marketer who takes pride in getting things right — from a perfectly formatted product page to a subject line that earns the open. You understand the connection between great content and measurable results, and you know how to use both creativity and data to move people from curious to converted. You're energized by a mission-driven environment and bring the same care to your work that Unity brings to its community.

Essential Job Functions:

Shopify Store Management

1. Set up, maintain, and optimize product listings in Shopify, including titles, descriptions, pricing, imagery, tags, and collections.
2. Ensure the online store is accurate, up to date, and merchandised effectively to support sales goals.
3. Monitor store performance and flag issues related to product availability, checkout experience, or site functionality.
4. Oversee site updates, collection page organization, and any technical store issues.
5. Support wholesale and on-site bookstore inventory coordination as needed in partnership with the Product Specialist.

Klaviyo Email Marketing

1. Build, deploy, and manage email campaigns and automated flows in Klaviyo, including welcome series, promotional campaigns, post-purchase sequences, and win-back flows.
2. Develop audience segments in Klaviyo based on purchase behavior, engagement history, and constituent attributes.
3. Write and edit email copy that reflects Unity's brand voice — and drives measurable action.
4. Conduct A/B tests on subject lines, content, and send timing to continuously improve email performance.
5. Maintain list hygiene, manage subscriber segments, and ensure compliance with email best practices and applicable regulations.

Content & Copywriting

1. Write compelling product descriptions that communicate the meaning, quality, and mission alignment of Unity's physical products.
2. Draft promotional email copy, campaign messaging, and on-site content copy as needed.
3. Collaborate with the Design team to develop visuals and creative assets for eCommerce and email campaigns.
4. Ensure all consumer-facing copy is on-brand, spiritually resonant with Unity's voice, and optimized for conversion.

Reporting & Analytics

1. Track and report on eCommerce KPIs including revenue, conversion rate, average order value, traffic sources, and product performance.
2. Monitor Klaviyo performance metrics including open rates, click rates, revenue per email, and flow performance.
3. Prepare regular performance summaries for the Director of Constituent Engagement with insights and recommendations.
4. Use data to identify opportunities for product merchandising improvements, email optimization, and audience growth.

Cross-Functional Collaboration & General

1. Partner with Communications, Products, and Design teams to align eCommerce and email campaigns with organizational marketing calendars.
2. Use project management tools to manage campaign timelines, product launch schedules, and deliverables.