Specialist - Marketing Communications

Key Responsibilities

1. eCommerce Operations

• Compile daily eCommerce sales performance summary
• Upload and update product listings (SKU, descriptions, images)
• Monitor stock levels and proactively flag replenishment needs
• Track competitor pricing and promotions (simple weekly check)
• Assist in campaign setup (e.g., double-digit sales, payday sales)
• Consolidate and organize data from internal and external sources
• Conduct basic analysis to identify trends, gaps, and issues, and present insights clearly

2. Social Media & Engagement

• Monitors social media platforms for engagement, trends, and customer feedback
• Compiles simple weekly reports on engagement metrics and audience insights
• Proposes ideas to improve engagement and reach based on observed trends

3. Creative & Visual Support

• Resize and adapt existing artwork for eCommerce platforms (Shopee, Lazada, and brand.com) as well as social media posts and banners.
• Ensure consistency with brand identity guidelines (premium consumer electronics brand positioning)
• Support localization of assets for promotions and distributor needs

3. Online Enquiries & Customer Support

• Check, filter and disseminate enquiries to the relevant team members
• Monitor reviews and highlight key feedback or issues

4. Operations Support

• Maintain digital asset libraries and product content database
• Liaise with agencies and vendors for creative production support
• Any other duties which may be assigned by superior from time to time.
• Take ownership of assigned tasks and ensure timely and accurate execution.

Requirements

• Diploma in Marketing, Design, Communications, or related field
• Basic proficiency in design tools (e.g., Canva, Adobe Photoshop)
• Proficiency in Microsoft Excel and PowerPoint
• Strong written communication skills
• Strong attention to detail (important for product accuracy)
• Interest in consumer electronics and e-commerce retail
• Comfortable working with structured product information
• Detail-oriented, organized and able to follow structured workflow
• Team player with strong coordination skills
• Preferably with exposure to e-commerce retail environment (Shopee/Lazada/TikTok Shop)