(Spring-2027) Marketing Co-Op

Position Overview

The Marketing Co-Op position offers an immersive opportunity to gain hands-on experience in the dynamic field of marketing within a collaborative team environment. The primary goal of this role is to support the marketing department in executing campaigns, conducting market research, and analyzing consumer data to drive informed decision-making. This position will enable the candidate to develop a comprehensive understanding of marketing strategies, digital tools, and communication techniques that enhance brand visibility and engagement. The Marketing Co-Op will contribute to content creation, social media management, and performance tracking to ensure marketing initiatives align with business objectives. Ultimately, this role is designed to build foundational marketing skills while delivering measurable value to the organization’s marketing efforts.

Minimum Qualifications:

• Currently enrolled in a college or university program related to Marketing, Business, Communications, or a related field.
• Basic understanding of marketing principles and digital marketing tools.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work collaboratively in a team environment and manage multiple tasks effectively.

Preferred Qualifications:

• Experience with social media platforms and content management systems.
• Familiarity with graphic design software such as Adobe Creative Suite or Canva.
• Previous internship or co-op experience in a marketing role.
• Strong organizational skills and attention to detail.

Responsibilities:

• Assist in the development and execution of marketing campaigns across various channels including digital, social media, and email.
• Conduct market research to gather insights on customer preferences, competitor activities, and industry trends.
• Support content creation efforts by drafting copy, designing visuals, and coordinating with creative teams.
• Monitor and report on campaign performance metrics to evaluate effectiveness and suggest improvements.
• Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with overall business goals.

Skills:

The required skills such as communication and basic marketing knowledge are essential for daily collaboration with team members and for creating clear, engaging content that resonates with target audiences. Proficiency in Microsoft Office supports the preparation of reports, presentations, and data analysis that inform strategic decisions. Preferred skills like social media management and graphic design enable the co-op to contribute creatively to campaigns and enhance visual storytelling. Familiarity with analytics tools allows the candidate to track campaign performance and provide actionable insights. Together, these skills empower the Marketing Co-Op to effectively support marketing initiatives and grow professionally within the role.