Sr. Brand and Marketing Manager

Key Responsibilities

• Develop and execute long-term brand growth strategies aligned with company objectives.
• Lead annual brand planning, including marketing plan, innovation plan, and insights & analytics.
• Work with the Synsus innovation team to develop product pipelines from concept through commercialization.
• Partner with Sales, Product Development, Regulatory, Operations, Finance, and Supply Chain teams to bring new products to market.
• Partner with all Business Units, and other departments within the company, to ensure company marketing needs are being met.
• Lead development of consumer communication strategies, packaging, claims, and merchandising programs.
• Manage marketing budgets, allocating resources across brand and demand generation initiatives.
• Oversee digital marketing efforts, including website performance and social media presence, to build brand visibility and consumer engagement.
• Develop sales material and company literature; represent brands at trade shows, customer meetings, and industry events.
• Evaluate brand performance through sales data, market trends, consumer insights, and financial analysis.
• Conduct market and competitive research to identify emerging trends and opportunities.
• Identify opportunities for category expansion, channel development, and brand renovation.
• Manage agency partners, creative development, and marketing execution where applicable.