Sr. Brand Manager Lucas
Job Description:
Sr Brand Manager Lucas- Mars Snacking, Querétaro
Are you ready to shape the future of one of our most iconic, high-energy brands? As the Senior Brand Manager for Lucas, you will be the driving force behind the brand's long-term strategic vision, portfolio growth, and market execution. In this pivotal role, you will take full ownership of the Lucas marketing mix and Price Pack Architecture (PPA), championing our core portfolio while building an exciting innovation pipeline and leading high-impact brand activations across channels.
What are we looking for?
University Degree in Business Administration, Marketing, Brand Management, or a related field.
Minimum of 6 years of solid brand marketing experience within international FMCG / CPG companies.
At least 2 years of proven experience in a Brand Manager role.
Demonstrated success in P&L management, brand positioning, Price Pack Architecture (PPA), and driving sustainable, profitable growth.
Excellent project management skills with the demonstrated ability to manage several complex projects simultaneously.
Exceptional analytical capabilities to decode consumer and market trends into actionable growth drivers, paired with strong end-to-end project management skills.
Ability to lead cross-functional teams, influence senior management, and potentially mentor or line-manage junior Associates.
Strong presentation and storytelling skills, with full professional fluency in English and Spanish.
What will be your key responsibilities?
Brand Strategy & Long-Term Vision: Identify growth sources and co-create the brand strategy for the next 5 years alongside Category Leadership, Regional, and Global marketing teams.
Annual Marketing Plan Delivery: Lead the annual marketing plan with full ownership of flawless execution and on-time delivery across all touchpoints.
Core & PPA Ownership: Drive full ownership of the marketing mix and Price Pack Architecture (PPA) for Lucas, maintaining a healthy focus on the core portfolio as the primary engine for profitable growth.
Innovation Pipeline: Build the brand innovation pipeline, driving both product and packaging innovations that remove barriers to penetration and unlock new business value.
Commercial & Activation Strategy: Develop integrated activation strategies, communication and promotion plans, pricing strategy, new product launches, and distribution priorities that strengthen brand memory structures and physical availability.
Financial & Budget Management: Prepare sales forecasts and marketing budgets, actively monitor sales volume, revenues, and costs against forecasts, and adapt plans to improve the commercial sales performance of products.
Market & Competitor Intelligence: Monitor, analyze, and evaluate domestic and international market trends, client/shopper behavior, and competitor activity to identify strategic market opportunities for the brand.
What can you expect from Mars?
Work with over 150,000 diverse and talented Associates, all guided by The Five Principles (Quality, Responsibility, Mutuality, Efficiency, and Freedom).
Join a purpose-driven company where we strive to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry-competitive salary and comprehensive benefits package, including company bonus.